Four Revelations of the Michael Jordan become billionaires

       From Michael Jordan (Michael Jordan) become a billionaire in the process, the players can learn four lessons.Jordan brings revelation may not let any one of the top athletes - many of them have powerful personal brand - become a billionaire, but these Revelations will increase their wealth to the greatest extent.
Revelation 1: get into.Jordan and Nike Air Jordan authorization agreement brought him a large sum of wealth, each selling a pair of Nike Jordan brand of basketball shoes, Jordan can get into.The original five-year deal worth $500000 a year, plus royalties.Now royalties can bring Jordan more than $60 million a year.
Revelation 2: acquisition of important industries in a troubled business.Jordan in 2010 became the Charlotte Hornets (Charlotte Hornets, then called the Charlotte bobcats) boss, poor financial status, this team in the team boss Robert Johnson (Robert Johnson) under the management of struggling.But Jordan know the NBA in the prosperity and development, in 2000, he was an executive at the Washington wizards, 2006 is a minority owner of the charlotte hornets), thus, accurate counsel, the current boss paid $300 million for a new team to pay $175 million is very cost-effective and far-sighted.
Revelation 3: use your personal brand as a chip, a good deal.2010 acquisition of the hornets, and a few investors out of the price as high as Jordan, even slightly higher than he is.But the league favourites is Michael Jordan.As part of the deal, Jordan can be written to the clause in the agreement, the future can let him to value is much lower than the market price increase their stake in the team.Although the Milwaukee Bucks (Milwaukee aspen parlance) recently sold for $550 million, but Jordan paid $25 million to their stake in the hornets increased from 80% to 89.5%.In other words, while the hornets worth between $600 million and $625 million, but the prices paid in Jordan to increase the stake, the value of this team for about $250 million.
Revelation 4: use social media to keep your personal brand influence.Jordan since 2002-2003 season no longer play, but he has 27 million Facebook fans, although he doesn't use Twitter, but open a Twitter account for Nike Jordan also attracted 1.7 million followers.Since 1991, sports fans to Jordan's Q score every year is the highest, this is a used to measure star visibility and popular application of scoring system.
The direction of a similar athletes to Jordan's LeBron James (LeBron James).The Miami Heat (Miami Heat) superstar has carried on the small investment to Liverpool in 2011, when the former England football team struggling getting into trouble.Now, in the team boss John Henry (John Henry), one of Liverpool again appealed elite team, the present value has soared to $691 million, than to pay for the team in 2010 Henry prices rose by more than $200 million.
"King James" on social media also has a huge fan base, Facebook fans, 19 million, 13 million followers.

Overturn the strong logic of "new enclosure movement"（1）

This two or three years, for new jordans 2014 shoes clothing enterprises was destined to is a challenging year, this year, will be China shoes clothing industry transformation and breakthrough in the key, if can't timely conversion business thinking and mode, is bound to have a large number of brand face out the situation.


Market turmoil in vulgar enclosure mode


In recent years, with the sports brand, men's brand and leisure brand in the domestic market on the enclosure is extended, Chinese shoes clothing industry competition is very fierce, this will bring the whole shoes clothing industry marketing model fundamental changes.Let's look at some data - li ning shoes clothing brand shop development: in 2009, 7249 shops, ratio between the net increase of 1004 from the previous year;Anta: about 6600 stores in 2009, about 12% higher than 08, 5900, 2010 annual growth to about 8100;KAPPA: 2009 stores amount to 3511, more than 2008 annual net increase of 2808-2808;xStep: shop number is 4380, 2007 and 2008 to 5056 the number of stores;Who: 2009 annual 2900 is expected to be the number of stores;Metersbonwe: the number of stores in 2009 to 2863, the year spending nearly 1 billion yuan in 2009, included in the six provinces of zhejiang, fujian, to buy about 30000 square meters of 6 in commercial real estate, involves the amount of 785 million yuan, in Shanghai and other 16 provinces and cities to rent 33 stores, the stores with a total area of more than 60000 square meters, involving the rent 147 million yuan...


We can see from these data, headed by sports brand of domestic a gleam of enclosure movement new jordans 2014 shoes clothing enterprises is very fierce, the industry and even have the hongxing, 2010 shops to rapid expansion plan to around 10000, the result is that led directly to the second - and third-tier cities shops rent straight up.According to us in the market a line of investigation, several provinces in 2010 cities at the county level, a second business circle around 40 square meters shop a year's rent can be as high as more than ten thousand yuan, not including 10, two hundred thousand yuan of transfer fee, many county city where the brown province commercial rent rises from 50% to 100%.Is so, one of the main reasons is due to a line of shoes clothing brand through self-built retail branch or retail stores the mode expansion caused by the massive shop, another major reason is part of the brand by listing a lot of open a shop, so, for the other two or three line brand, also increases the difficulty to expand the store directly and operating pressure, many enterprises have established business plan, but the actual progress is not ideal.And one of the difficulties is not only unilateral to store rent, the fundamental reason lies in the store after the rent is too high, even if it is in accordance with the higher return on operating profit in selling out to shop, so will greatly increase the agent and the pressures of franchisees operating stores, finally all is for the landlord jobs!If according to the momentum of development, the final result is that the stronger the strong -- because he has sufficient strength, but also bring the added value of its brand influence can inherit the shop rent rises, and the constant weak, because the market prevent them by increasing the possibility of shops to enhance performance, and their brand and can't support the shop rent too high operating pressure for businesses, which widens the gap between polarization, even as a direct result of a number of brands to disappear from the market!As a matter of fact, even some well-known new jordans 2014 brands such as 361 degrees, such as peak, on the part of the market and so franchisees closed shop!

Set up financial experimental zone can bring hope to the Shoes-clothes enterprise brand?

Green trees, the sun came out, and the breath of spring covered with wenzhou's streets.China central television (CCTV), hosted the "CCTV financial channel peak BBS - units of financial reform in wenzhou".The mouth to mouth shout name, every day a mouth's team of Liu Yuanchun, zhu ning, wensheng peng, ye tan, Ma Guangyuan, Zhang Hong face.But, in the spring sunshine, holding trillions of private capital in wenzhou people still pursue the noise in the footsteps of time, real estate, coal, naked "money", they took usury deductive shining, let observers Tan Ru this claim to have person eye chan as a follower of cultural descent, had to join to the wenzhou people "fire".
Fire!!!!Fire!!!!Is not a crime.
Chinese brand observers Tan Ru heard this song, heard on March 28, premier wen jiabao of the state council announced in state council executive meeting decided to set up wenzhou financial comprehensive reform experimental zone "voice, observers Tan Ru around those holding off with money and huge area of housing friends, for the reform of wenzhou private capital to break the ice is as exciting as injected steroids, they sell, for China and the world increase in dinner conversation, and they are art in five horses street, snow-capped mountains, the riverside road, Yang Fu mountain park" hop fork fork, and fork fork "to dance, like the" story of spring "in shenzhen.
However, the reality is so cruel, "run" "caught" continues;Wenzhou enterprises per mu (output per acre), industrial investment, corporate finance, market main body cultivation, talent introduction and recruitment and enterprise technology is also in the "broken";Make people group lending crash story spread, even reached the ocean;Banking financial institutions in wenzhou non-performing loans have breakthrough billions, non-performing loan ratio for racked up more than 300% than last year...
"Looks very beautiful!This is not the observer Tan Ru of wenzhou financial comprehensive reform pilot area, it is in the national economic research institute (private) camp counselors, the state council office of special researcher BaoYuJun meaningful voice.BaoYuJun think, put forward to encourage private capital of the central government in accordance with the "law" established or equity village Banks, but not allowed in the bank, can't can depend on."Eligible" small loans company restructured into rural Banks, but did not say what conditions;In law and corresponding measures have not resolve the situation, wenzhou's financial reform pilot area was likely to be only looks very beautiful.
"Did not have money to pay, can only sell factory."It is not observer Tan Ru said, this is wenzhou real estate boss said.Chinese brand observers Tan Ru assertions, prices rise, raw material prices, labor and resources cost rose, the appreciation of the renminbi, banking institutions, credit, capital chain rupture, weak market, "run" negative fear, like handfuls of sharp knife is high on the head of the wenzhou boss, little not careful, the dagger insert straight head cover.
Of course, the state council approved the wenzhou financial comprehensive reform pilot area also to have the news of the "Oriental jews," said the merchants brought the Gospel, even this message to the sickness of wenzhou bestrunning shoes in a shot in the arm, direct effect of high spirits became news.But, this kind of excited state for how long?Chinese brand observers Tan Ru don't know, only those who are powerful knows.Observers Tan Ru only know wenzhou "run boom are surge up and covered the" able person ", many wenzhou also wet the observer Tan Ru Tan Ru hems, observers to flee, standing in the last, while enjoying the spring sunshine, listening to his stories groan under the tide.
Wenzhou is famous for its manufacturing, four major industries, lock, lighters, glasses, leather in all the SINS of the "manufacturing".Economic hollowing out has become a trend, the majority of wenzhou best running shoes supported earnestly, like friend, Mr Zhou said: at present there are still a lot of wenzhou best running shoes in the shutdown or half shutdown state of "zombie" companies.
Wenzhou as "Chinese shoes are", new jordans 2014 industry is the first major industry in wenzhou, in the face of difficulties, setting up financial experimental zone for the new jordans 2014 enterprises in wenzhou hope?

the law of shoes clothing enterprise to break

The post-crisis era, China new jordans 2014 shoes industry blustery, run tide, closures, boom spread to China shoes industry, high inventory, high cost, low added value to the Chinese shoes also on a lingering shadow.In the face of multiple siege, and some ways of breakthrough are always looking for shoes in China.Recently, has experienced the theme of "leading and break through" the third China shoes industry summit brainstorming baptism, strong brand China observers believe that under the background of our present-day, still need to stick to the Chinese new jordans 2014 shoes clothing industry breakthrough subtraction rule.
Price - cost = profit
In 2012 the town streets, everywhere shoes clothes "facade due clearance", "change garments according to the commodity sale", "the bloodletting" such as advertising, everywhere can hear some shoes clothes brand shop playing loud cries of "clearance", high inventory pressure makes metersbonwe, anta brand also had to put down the price, started to sale, all this loss-leader marketing its violating the original ideal of "the pursuit of profit maximization" manufacturer.
newjordans 2014 Shoes tradition clothing industry pricing is the pricing of addition, the tax cost + profit + + store rent + wages = price, but the pricing "looks very beauty", guarantee the profits of brand marketing.But there is a price no city, often finally formed the high inventory.Wenzhou and guangzhou some shoes clothing brand from these mistakes and realize addition pricing of embarrassment, began to try subtraction pricing, the price - cost = profit.
Implement subtraction pricing, that is, to set prices, according to the market again according to the price minus a certain profit cost control target.This is to reduce the cost of enterprise strategy.This formula seems very simple, can work, but related to the enterprise every link.Need from product design, raw materials procurement, production, sales, service, quality management and so on each link on the lower cost.Zhejiang printing heart bird shoe industry co., LTD., in order to control the cost, bring down the cost of 5-8% in total amount control, an especially qualified rate, an input output, at the same time, they also deepen the management, scientific inventory reduction, lower sales cost, revitalize the idle assets, open source throttling.
100-1 = 0
"The life of the brand in the product, the product in the quality of life."This is the heart of bird company general manager huang Gao Wu brand concept.Yellow Gao Wu think that "one percent of the quality problems of our brand, consumers may be one hundred percent of the pain."
Began operating in 2007, huang Gao Wu heart bird brand, set up marketing network in the country, the development of supernormal, heart bird shoes sales surge, the quality of the very few small problems are also exposed.Heart the bird heart very not taste, seal, immediately held company quality analysis, put forward 100-1 = 0 quality management concept, meaning 100 pairs of new jordans 2014 shoes, even if only a pair of cheap shoes, its market reputation is equal to zero;100 shoes, even if there is a small problem, bring consumers is a big trouble.To this end, print the heart bird deep grasp "6 s" management and "rationalization and standardization construction, quality work meeting held on time, set up quality exhibition platform, the defective goods to display exposure.Under the unremitting efforts, in 2008 India heart birds smoothly passed the "ISO9001 international quality management system" and "ISO14001 international environmental management system certification, and ensure the quality of the product.
Target = success - failure
The post-crisis era, industry overcapacity, market competition is the phase of the knife knife see blood, marketing strategies are also varied.On the one hand is the shoe companies sell is the absolute principle ", "just look at the results do not speak process" the pragmatism of marketing concept setting, constantly to distributors upsell task;On the one hand, is a shoe salesman in the face of cutthroat competition developed marketing phobia.How to sell the shoes?How to withdraw accounts receivable?This is the agent distributor the hardest thing to do.Some footwear agents, dealers feel pressure is very big, be afraid of, fail and a poor night's sleep.Strong brand China observers think it don't need, sales of failure is very normal, if you are upset every failure, so will become increasingly more chagrin, the greater psychological pressure.If use "= success goal - failure" the subtraction of the company is different, you first set sales targets, and set fail 100 times, you'll succeed.Each time you fail, minus a, failure will be less and less;Every failure, you will come to goal step, you think, hey, little a failed, successful moment is coming soon.As a result, the failure will be successful.
The yellow emperor said: "the needle, how" there shall be a law (see "the element theory of q, eight are gods"), in fact, also have to follow the laws of footwear sales, in the post-crisis era, as long as the stick to the above subtraction rule, we from success is not far away.

"Three discipline" of New jordans 2014 promotion

 Overcapacity, homogeneity, weak market rent shop costs soar, human, and...A series of unfavorable factors like germs, devouring new jordans 2014 profits, increase the pain of new jordans 2014, many new jordans 2014 to get out of the crisis shadow, still seek ways of breakthrough are brand.So, what is new jordans 2014 brand operation avenue?Chinese observers Tan Ru think shoe brand, new jordans 2014 brand operation can adhere to the "three discipline".
The first do not want echo what other says, cutting marketing can have victory
Shoes brand operation many market success stories, but is in a particular period, the product of a specific environment, copycat copy others brand operation "successful" experience, often difficult to overstep the "winners".Zhejiang printing heart bird shoe industry limited company general manager huang Gao Wu that shoe brand competition must avoid homogeneity, will be your brand and mass cutting, cutting marketing can make a difference.Yin heart bird brand to enter the market within five years of history, can hit a piece of heaven and earth, in the women's shoes market is the key to use the cutting of marketing.First, seal heart bird focused on PU women's shoes brand research and development production and sales, not easily extended to other types of footwear production sales;Second, the style of the product heart bird is always different, rich features of its own brand, "unique" label is printed heart bird shoes market;Third, India heart bird brand products market positioning, the gap in two or three line market prices in the second line brands with a line of recess.
Second mercenaries, don't let people happiness to be happy yourself
Now popular on the market with one word - "making money is the hard truth".This sentence right, businessmen to the pursuit of profit maximization is instinct.However, we have entered the information age, modern consumers are more and more intelligent, more and more sources of information access, they will be developed through information network to know the price and value of the brand.Once found that a brand is "dirty", will inevitably produce aversion from the bottom of my heart.So, new jordans 2014 not mercenaries, the consumer when the fool, brand pricing to value, let the consumer to get happiness from it.
Heart bird brand become a dark horse in the shoe industry, it might as well throw your happiness as its own brand "business card" and the culture symbol of great relationship, Yin heart a bird hit the "print and bird - the choice of happiness" slogan, to maintain the brand reputation, and won the love of consumers.As we all know, the credibility of the brand is competitive.Brand has a reputation with consumers.
The third don't ingratitude, service in place is moral
Currently, shoes clothing brand products has always been the hot spot of the market complaint, we often see so-and-so shoes brand in the media also been complaints of news, the negative news will no doubt give whole shoe brand with some shadow.Hear the negative reports, some shoes brand's first reaction is that consumer fault-finding, caocao to solve.These new jordans 2014 is normally say customers as god, more is to let the "god" to buy their own shoes, don't sold the shoes, "god" became a stranger?In response, the Chinese shoe industry observers Tan Ru think brand, extends to the development of a shoe brand, don't bite the hand that feeds you, services in place is moral.
Buy shoes and other products, is a kind of experiential consumption, due to different personal foot type, consumers to buy the shoes may go some way can find don't fit me, grinding feet, so, new jordans 2014 good after-sales service solution is particularly important.How can so, new jordans 2014 services in place?In addition to build a powerful service system, free return, set the "offline" never processing center, the brand must also give consumers a desire of services to enjoy a higher quality, beyond demand, to real customers as god.

Uncle jack ma smiled

Uncle jack ma smiled
On May 23, hangzhou sunny, the awaken of spring is abundant.Someone imagined that grow more hard bone ma smiled secretly in the shining sun drops.21, alibaba group and yahoo joint announced that the two sides have signed the final agreement about the share buyback.Alibaba group will use its $6.3 billion in cash and no more than $800 million of new ali group preferred stock, buy yahoo hold half of the ali group, namely, alibaba group, 20% of the equity.As future IPO ali group, alibaba group has the right to the IPO to buy back yahoo's remaining stake of 50%.Chinese brand observers Tan Ru can be judged from the news and protracted yahoo ali equity negotiations finally ended in the laughter of the ma, ma really take back control of alibaba.
It is reported.As early as 2011 on November 1, uncle jack ma had been secretly happy, then, alibaba group successfully attract private equity firm silver lake, Russia venture investment institutions such as financial investment.That poor boy ma rich.In 2005, for $1 billion plus yahoo yahoo China all assets to gain a 39% stake in alibaba group, alongside top big style of ma eldest brother also secretly happy.In 2006, jack ma, the layout of China's e-commerce market grand strategic performance times the wonderful scene, grown up taobao, eBay out of China.
In 2010, yahoo! And Mr. Ma's broken relationships.According to mutual agreement, starting in October this year, yahoo for the $1 billion contract with alibaba in 2010 as a watershed.Since October 2010, yahoo to ali's voting rights will be increased from 35% to 35%, while alibaba's management of the right to vote, such ma, from 35.7% to 31.7%.Yahoo in the United States without warning to sell holdings of a 1% stake in ali.In addition, yahoo will shall have the right to send more a seat on the board to alibaba, lost alibaba absolute say jack ma.To this, mature ma uncle is very uncomfortable, out of the three major step, took to the road to regain control.
Step 1: pay treasure to transfer.At the end of 2010, Mr Ma brewing will pay treasure to divest from the alibaba group, in March 2011, pay treasure under ma "procuring" to complete the transfer.Obviously, yahoo on alibaba's pale control naked and exposed.The second step: "woo" softbank.Softbank cannot be ignored, it occupies a place in alibaba's board.Softbank "silently", when the investment is expected to achieve maximum value.Step 3: counter-offensive yahoo.Ma counterattack strategy is through the high-profile yahoo announced a full takeover, to attract a large number of private incoming.Uncle ma after three steps, although to debt-laden peak, but in return the alibaba's "freedom".
"Victory", Mr Ma uncle didn't like those complacent wulin boy face upwards long, long breath of relief, but secretly laugh, although ma hard see few people smile on the face, but the Chinese brand observers Tan Ru as you can imagine, with the "six pulse excalibur" and "nine Yin true through" temper out of ali hero at this moment is how the heroic.
Jack ma, buzz, jerry Yang, Mr. Son play these river-lake warrior training, finally only a person got "sunflower treasure dian";Yahoo and softbank, ma status change, lose easily when, everything changed, who is a "beggar" to the huashan mountain peak?
Softbank smiled, softbank in yahoo and alibaba race to gain the benefit maximization;Yahoo smiled, taking a stake in alibaba seven years later, yahoo's got dozens of times reward;Uncle ma smiled, not only did he regained control of the alibaba, and it only took seven years, has created the Chinese Internet height of supernatural powers, "ali boxing", as the world's Internet boom set up a side was louder flag.
Uncle jack ma smiled, he laughed aspiring added many color for this era and melody, significant.

Shoes clothes already over labor shortage?

After the financial turmoil sweeping the world, China raw material prices, labor, the rapid rise of the cost of financing, Yangtze river delta and the pearl river delta of small and medium-sized new jordans 2014 shoe companies "failures" and "labor shortage" talk.It is true that this contradiction or hype?In may this year, China's footwear brands observers Tan Ru in wenzhou, hangzhou, chengdu and other places interview found that small and medium-sized enterprises face challenges crisis is a fact, but the universal "labor shortage" is just speculation.
A weak market, labor demand is not prosperous
According to a hangzhou garment enterprises general manager Mr. Zhang, the enterprise crisis extends the 2008 financial crisis, domestic demand is not prosperous, the foreign trade to, orders decreased by 26%, business order can't satisfy production capacity, can only to dismiss employees, or training, no lack of sewing worker now.
Wenzhou lucheng double island town, has 80% of downtown wenzhou shoe factory, according to Mr Jiang feng double island town officials said: "this month (April), 80% of the shoe factory in the shutdown state.""I said is shut down, not bankruptcy."In double island lucheng industrial zone, everywhere on the streets and a large number of young employees in the shopping, the imagine before, it's hard to imagine.
Job card has been removed
In nearly two years, most of the wenzhou new jordans 2014 are hung at the gate of 2014 enterprises perennial job card, many new attrition, of whom 2014 enterprises, go to hire more than 100 people every month more than 100 people have been commonplace, this year, has not see new jordans 2014 enterprises perennial hung at the gate of the recruitment of CARDS, one ask, just know enterprise is reducing staff.
At gaoxiang industrial zone, JieJie brand clothing company deputy general manager He Yancan tell observers Tan Ru: "everyone don't believe in the market this year, money is tight, we do not control money. We still take 'order to cook' mode of production. Now, order quantity is similar to last year, but obviously don't feel trouble for labor like you did last year."
Labour supply
"Labor shortage" means the labor demand is less than the supply.After April, wenzhou vacancy place some increase in the number of migrant workers to start looking for a job, every Friday night, talent in front of the building in wenzhou college road will encounter blocking, can see the job seekers poured into the talent recruitment site building.
Chengdu some shoe companies boss told brand observers Tan Ru wang: "the thought that this year will again last year recruitment difficult scene, did not expect, hire more easily this year, it is a manufacturing enterprises to reduce, 2 it is to go in the coastal city of migrant workers, migrant workers stay in sichuan up more."
Market is such, the demand is less than the supply, will add value;Supply, will depreciate.The Labour market, too, when companies reduce, recruitment, labor shortages will be mitigated or eliminated.Tan Ru brand observers predict that if the country is not the policy of stimulating domestic demand, new jordans 2014 market slump, imagine not change new jordans 2014 industry or will end the shortage.