How to relieve confusion of shoes franchisee (3)

Currently spread "shortage of migrant workers" in the traditional industries, Tan Ru found that before the fifteenth day of the new jordans 2014 shoes companies recruitment can be seen everywhere in the streets of, but in just after the Lantern Festival, the streets out recruitment of shoe companies have few.Ask shoe companies recruit don't hire people, the answer is basically complete.


Don't "labor shortage" phenomenon of wenzhou shoe industry exist?


Zhou dewen told Tan Ru of wenzhou small and medium-sized enterprises promotion association, in 2013, wenzhou brand shoe companies are very high rate of return to factory, like aokang, kangnai brand shoe companies started three days before the date of return factory rate has reached more than 85%, these shoes business leaders understand that staff is wealth, they focus on retention, rather than hiring.In order to retain staff, kangnai company also in the enterprise, also promote the values of "win-win" advocate is "let employees to make money, let dealers to make money, let the consumer benefit" point of view, and encourage employees to work more.Kangnai is said to have needle car employee salary can reach 3000-8000 yuan per month, with such a harmonious enterprise, the enterprise staff how to leave?


Mr Zhou is still a little worried, however, he thinks the wenzhou shoe industry more small and medium-sized enterprises, the most afraid of a "job - employee turnover, and employee turnover - to hire" circle of older workers losing, new employees in a hurry, personnel is not stable, so it's difficult to stabilize product quality.Now working out how to "after 80" and "after 90", they are for the purpose of making money, do not speak of the spirit of lei feng, they are eager to share the wealth, share the happiness together, like kangnai "happy work, happy life" humanistic ideas may be able to cater to their work.


Wenzhou in March, the sun is shining, the awaken of spring is abundant, most brand shoe companies in creating a "harmonious labor relations enterprise", they basically is not affected by "labor shortage".Although some little shoes in wenzhou enterprises 10% - 20% of the lack of working gap, but it is difficult to form the mainstream.This spring walk in wenzhou, can feel lucheng industrial zone, China shoes, longwan kwame brown who had "stall instruction" hire a crossroads is a bit "empty", the shrouded in wenzhou shoe industry "labor shortage" above the haze dispersed gradually, the spring sunlight filled with shoe companies brand of streets, also through the shoe companies employees "happy work, happy life".

How to relieve confusion of shoes franchisee (2)

The wenzhou shoes industry blowing "science and technology the wind"

Chen Jinbiao of wenzhou shoe industry gave full affirmation, proved: "for the largest contribution to the local tax in wenzhou, is precisely a few traditional industries such as shoes, clothing."But Chen Jinbiao clearly recognize: "there is no sunset industries, only the technology of the sunset, the traditional industry also should have high-tech."

New Jordans 2014 shoes industry with high-tech "marriage"?According to China's shoe brand observers Tan Ru understanding, at present, the wenzhou shoe industry blowing a stream of "wind" of science and technology.Wenzhou shoe industry association is a leading footwear brand in China observers Tan Ru, since 2004, a group of wenzhou shoe companies began to try to "technology shoes".Was founded in September of last year, the wenzhou shoe industry international technology research and development center, the center is not only for chanting slogans, "virtual", but there are entities, to use science and technology is given priority to, to go into production in 2014."After implementation technology shoes, a production line only need 4, 5 technical workers, so it can solve the problem of recruitment difficult."

In 2013, wenzhou shoe industry star gigantic one group of relief introduced more than 100 computer sewing machine, a top eight skilled workers, save the cost of production at the same time, greatly improving the efficiency, and thus began the wenzhou shoe industry in 2013 "substitution" by machines.

Shoe of science and technology is imperative.At present, the wenzhou shoe industry association has the wind to, wenzhou shoe industry will attaches great importance to the r&d, efforts among the value chain, the latest in technology.

How to relieve confusion of shoes franchisee (1)

"Join or leave? This is a question worth considering."In 2013, the similar thinking Hamlet afflicted with the small and medium-sized franchisees shoes in China.Inventories, electricity channel flat breed type "ant", "to join" the shadow of the spread, market, brand business outlets gain ground, various unfavorable factors squeezed shoes&apparels franchisees of living space already out of breath, hold out or leave?Many franchisees was confused.

Choose what kind of brand to join?

In the time of the channel is king, franchisees in shoes&apparels industry occupies a very important role.As long as in the baidu search the word "join", many join investment promotion advertising will shine on your field of vision, attractive move to join AD joining conditions, rich, perfect after-sales service for many an entrepreneurial ambition, "wise men" and have some money to heartache, involuntarily to join some brands to join in the army, but there are many franchisees the result is wiped out.

"I joined three shoes brand, not earn money, but lost hundreds of thousands of yuan."A chongqing metro area brand franchisees boss wang told the Chinese observers Tan Ru shoe brand, he began in 2007 to join a chengdu unknown for women's shoes, business is so-so, half-decent, feel myself still young and have energy capacity, three years later he joined a wenzhou famous brand men's shoes, began to yield is good, but the known as "China's leather lead XieWang" brand with deep pockets, always on high, that, requests itself been doing this task is very heavy, a lot of pressure.Joining two years later, wang and choose to join a famous shoes brand in wenzhou, want to undivided attention distribution of women's shoes brand.That shoe store rent, the clerk of the wage, the logistics cost, the factory price of shoes are up, for two years he not only didn't earn, but lost a lot of money.Mr Wang said that: "joining is a kind of art."

Mr Wang said, he can't easily join now, but will not wait for marginalized blocking the road to their own survival, oneself will still insist on the road to join, however, before joining he would do three things: one is to choose brand.Find a good brand, is half the battle.Myself no longer as before to see brand join advertising is cracked, but closer inspection, the brand, look at the brand in the domestic popularity, especially the awareness in the local market, but also look at the brand manufacturer, to look at the brand's research and development strength, the company size, office conditions such as hard Numbers, carefully to understand the brand culture, production mode, the network channels, marketing strategy, and to join the support and so on.The second is to analyze the brand.First seeks the war victory, after analysis of the selected brand and popular trend is consistent, you can grasp the operation of the brand?According to the characteristics of the market, understand market the income level of consumer groups, consumption habits and distribution market brand, then make a decision.3 it is to pave the way for brand operation.After selected brand, must communicate with brands for many times, get the largest support.Then, analyzing the specific issues with professional media, communication with the brands, other franchisees, case study and the experience of franchisees, ready, his will dare to joining agreement signed with brands.

In 2014, women's shoes fashion

Agitation to fade in 2013, the 2013 dawn has quietly shining in our world, the lift eye looks, those gorgeous gorgeous fashion spread out in front of the observer Tan Ru Chinese shoes clothing brands, flutter and the pure rock, colorful modern, Marine style, women fashion, prick silk lazy five fashion women's shoes.
Pure rock wind
Time itself in samsara, shining with the light of pure yesterday.Tightly is beginning, locomotive furs, rivets, withered cranial, black element in 2014 sparkling fashion stage, restore ancient ways, exquisite craft, through the appearance of the style of rock and spirit to keep the breath of nature, the 2014 women's shoes blow pure rock and roll wind, with a new leisure instead of traditional aesthetic aesthetic philosophy, those sandals and lively style, summer pedalling shoes, wedge soft for shoes, jeans is rock and roll wind blowing.
Colorful modern wind
Magic realism is 2012 mo yan won a Nobel Prize in literature, mo yan's award for the printed heart bird designers inspiration, they are in the process of research and development, the magic realism and fashion organically fuses in together, developed in 2014 chun xia colorful fashionable and elegant contracted products for women's shoes, these shoes change and magical effect, attention to detail design style with fashion, alternative, artistic forms of perfect fashion women ornament, fully reveal the mystery of modern women and modern.
Sea wind style
Recently, 2014 Italian shoes exhibition was held in Beijing in spring and summer in Beijing, and to blow a Marine style wind: recreational style flip-flops, novel and unique shoes, decorated with python grain anklets and other accessories, heel with zipper, suitable for holiday leisure wear.Classic blue printing leather sandals, double the whole piece of rubber sole, adorn with circular design, reminiscent of the sun under the sea, blue ocean, starfish, shell, tropical fish, coconut trees, the seagull, also let Chinese shoes clothing brand observer Tan Ru horizon of Marine style.
Women fashion
Independent, elegant, classic, charming...Those old memories, a repeat of the once in the long river of history, milan star, rich, elegant, chic temperament, to reveal their charm of the society.Open-toed design, python leather shoes, match with tall heel with metallic adornment.Brocade material appearance of sandals, tie-in YouZhu, leather rope adornment, and coated with a black varnish with high heels, let the lady more noble, more celebrity socialite.
Prick silk lazy wind
No matter what color, high help low, everyone can consume.Don't struggle with and pure cowhide, just use some more bright color is red, yellow, blue, let the life breath of canvas shoes, over the rainbow young age.
A low profile and high quality, elegant and comfortable, trends and fashion.Continue from Italian elegant style, the material selection and collocation, back to the present popular element into canvas shoes design reasonably, will form a series of leisure and fashion the perfect fusion together of the lazy man shoes, its biggest logo is not bind, lazy and suitable for leisure collocation, become a prick silk fashion.