How to relieve confusion of shoes franchisee (1)

"Join or leave? This is a question worth considering."In 2013, the similar thinking Hamlet afflicted with the small and medium-sized franchisees shoes in China.Inventories, electricity channel flat breed type "ant", "to join" the shadow of the spread, market, brand business outlets gain ground, various unfavorable factors squeezed shoes&apparels franchisees of living space already out of breath, hold out or leave?Many franchisees was confused.

Choose what kind of brand to join?

In the time of the channel is king, franchisees in shoes&apparels industry occupies a very important role.As long as in the baidu search the word "join", many join investment promotion advertising will shine on your field of vision, attractive move to join AD joining conditions, rich, perfect after-sales service for many an entrepreneurial ambition, "wise men" and have some money to heartache, involuntarily to join some brands to join in the army, but there are many franchisees the result is wiped out.

"I joined three shoes brand, not earn money, but lost hundreds of thousands of yuan."A chongqing metro area brand franchisees boss wang told the Chinese observers Tan Ru shoe brand, he began in 2007 to join a chengdu unknown for women's shoes, business is so-so, half-decent, feel myself still young and have energy capacity, three years later he joined a wenzhou famous brand men's shoes, began to yield is good, but the known as "China's leather lead XieWang" brand with deep pockets, always on high, that, requests itself been doing this task is very heavy, a lot of pressure.Joining two years later, wang and choose to join a famous shoes brand in wenzhou, want to undivided attention distribution of women's shoes brand.That shoe store rent, the clerk of the wage, the logistics cost, the factory price of shoes are up, for two years he not only didn't earn, but lost a lot of money.Mr Wang said that: "joining is a kind of art."

Mr Wang said, he can't easily join now, but will not wait for marginalized blocking the road to their own survival, oneself will still insist on the road to join, however, before joining he would do three things: one is to choose brand.Find a good brand, is half the battle.Myself no longer as before to see brand join advertising is cracked, but closer inspection, the brand, look at the brand in the domestic popularity, especially the awareness in the local market, but also look at the brand manufacturer, to look at the brand's research and development strength, the company size, office conditions such as hard Numbers, carefully to understand the brand culture, production mode, the network channels, marketing strategy, and to join the support and so on.The second is to analyze the brand.First seeks the war victory, after analysis of the selected brand and popular trend is consistent, you can grasp the operation of the brand?According to the characteristics of the market, understand market the income level of consumer groups, consumption habits and distribution market brand, then make a decision.3 it is to pave the way for brand operation.After selected brand, must communicate with brands for many times, get the largest support.Then, analyzing the specific issues with professional media, communication with the brands, other franchisees, case study and the experience of franchisees, ready, his will dare to joining agreement signed with brands.