Ten Tips to digest inventory shoes(6)

At present, enterprises can effectively control the inventory cost, only uniqlo, HM, ZARA New jordans 2014 and other international brands.They all have a scientific process I complete supply chain.They through the powerful logistics, cargo control system, allocate goods between regions, reduce the dealer inventories.Some Chinese be shoes clothing brand also in learning the reconstruction process, information construction, through ERP to control, to ensure product delivery speed, and connect the production, terminals, headquarters and dealers, easy to learn that inventory information;In addition, build a iot system, namely a chip in each product, so that each product can monitor its location, ease of transfers.Each store's inventory information at a glance.
Ten recruit: the opening sale
Open shoes clothing brand the digestive inventory sale field of the earth the most primitive method, but it's very effective.Walking on the bridge, city square, the park gate, in the mall, we can often see some shoes clothing brand to open sale field, some large and medium-sized city's main shopping mall now also set up special field, special sales items for some brands, in order to attract customers.Sales of some brand sale could have even more than positive sales of the product.Why is that?Because consumers have now formed the spending habits, the discount not to buy.But the shoes must pay attention to the clothing brand, sale field at the same time to avoid into the flea market, otherwise it will hit the brand of the brand.
Market demand is weak, shoes clothing brand high inventory, inventory has cross on fast forward avenue, we stop our steps across the, how to do?Tan Ru Chinese shoes clothing brand observers believe, as long as the shoes clothing brand ideas to find a way to, to seek after the war, scientifically using the above processing inventory move, it will be able to get rid of the trouble of inventories.

Ten Tips to digest inventory shoes(5)

Eight recruit: transfer plan as a whole
Large inventories of new jordans 2014 shoes clothing brand general sales range is wide, large distribution area.May be such A phenomenon: the south market sell motionless goods sell well in the north, perhaps in A market to sell goods in the B market will sell well.Thanks to modern communications, logistics is very developed, information transmission is fast, the Nike shoes clothing brand can now convenient transfer information network as a whole, selling as much as possible to allow retailers to exchange with the other color, or design change.Can effectively clean up the inventory.

Ten Tips to digest inventory shoes(4)

The seventh recruit: holiday deals
Everyone firewood high flame, also basketball shoes group is one of the most effective way to deal with inventory.Especially the holidays, more suitable for development of group purchase business.1. The strike of large and medium-sized enterprises and institutions, such as banking, telecommunications, mining, etc.2. A friend relationship marketing;3. Looking for buying agent.Society is a group of group purchase agent, most of them are relatives and friends of the main leaders of enterprises and institutions, have a good relationship resources;4. Look for the units of group purchase experience.Through the large and medium-sized enterprises and institutions of labor insurance enterprises and service enterprises such as the upstream units is also a good way to open the market.The advantage of group buying is to reduce the cost of marketing, also for the continuous consumption woven ties.

Ten Tips to digest inventory shoes(3)

The fifth recruit: factory sale in domestic market
Internal digestion refers to an enterprise that shoes clothing inventory as a welfare to their employees, or its employees or for the relatives and friends offer certain preferential on price.Each big shoes clothing enterprises in wenzhou are selling their products at the door of the store, mainly in the service of staff and local residents.Don't look down upon factory sale in domestic market, it is can strengthen employee pride, 2 it is to make every employee brand shoes clothing salesman SanNeng digestion memory effectively.JieJie dress recently opened the factory walls, opened a factory in front of the store, preferential employees, three days of sales reached 500000 yuan.
Recruit: 6 to participate in the exhibition
Fairs rely mainly on price advantage to attract customers, shoes clothing brand through a showcase, price concessions, can attract a large number of purchasing inventory of specific consumption group, directly to the inventory sales go out.So said the fair is a good way to promote a product inventory backlog.Many of the shoes clothes products put into the original price 100 yuan, 200 yuan, 5 discount to sell 100 yuan.But I still can attract many consumers.Raise the price discount, so the trick is known to all, but consumers are willing to accept such a "discount".When using this way to deal with inventory, must be in place to ensure that brand reputation as the premise, must not be detrimental to the reputation of the brand.

Ten Tips to digest inventory shoes(2)

Three recruit: open "sale"
"Brand sale and discount marketing" the biggest difference is that in a specific period of time dedicated to sell products, such as air Jordan.Have time constraints and variety, and excess inventory of smart, positive, at the same time, also gives consumers a big opportunity closer, attracted numerous fans snapping up, also can put some stock into cash.But shoes clothing brand "sale" is a principle: don't damage shoes clothing brand reputation, image, also cannot affect the relationship with suppliers.
The fourth recruit: advertising replacement
Shoes clothing brand advertising have brand, brand image of maintaining the high-profile role, any one AD is a long-term investment in the brand.Advertising is not everything, but we can do nothing without advertising.When consumer buys a product after is "substantial interests + psychology", advertising can meet the demand of consumer psychology.So shoes clothing brand can work with advertisers, with goods for advertising, everyone benefits.But in the remaining product in advertising must signed an agreement, the arrival of the advertising shoes clothes products into the sales, the lowest retail price of not less than the items in the market.

Ten Tips to digest inventory shoes(1)

Discount!!!Discount!!!Or discount!The voice of the 2013 shoes discount clothing market, the change garments according to the season, holiday sales promotion are playing "price war", even some of the Nike free run discount lasts from years ago until now.Soaring commodity prices and continuously from the voice of the discount is in stark contrast, all inventory "blame".In fact, increasingly high up high above the inventory for old shoes clothing brands have to low noble head, have into the torrent of the sale.
Don't discount is inventory digestion choice?Tan Ru clothing brand observers think China shoes, discount is not the only means of digestive inventory, for the region's markets, our rapid response to adjust measures to local conditions, since the, specific issue concrete analysis, can use the following ten recruit digestion brand shoes, clothing inventory.
The first recruit: electricity to clear
The rise of e-commerce, it changes the traditional shoes clothing brand marketing model, and broaden the channels of digestive inventory.In yiwu commodity circulation industry developed, at least dozens of shoes clothes enterprises engaged in stock trading network.
Chinese shoes clothing brand observers Tan Ru in "breakthrough" Smith barney dilemma "for fast fashion giant.BangWei fallen into the dilemma of high inventory is analyzed.Tan Ru think DianShangWang collaterals trade has the advantages of the transaction cost is low, the efficiency to is fast fashion shoes clothing brand to remove one of the channel inventory.Can be applied to "the unity of" three network sales model, the "online Internet", "traditional offline store channel network" and "mobile network" of three nets, achieve the goal of inventory liquidation.
The second recruit: focus directly
End of August 2013, more than a dozen franchisees in daphne, Shanghai headquarters to daphne to eliminate inventory pressure for "to join".At that time, "to join".At the same time, women's shoes brand printed heart bird Jin Deyin appointed the vice general manager in zhengzhou to explore "focus on marketing model", this method for centralized ordering, avoid the inventory pressure, reduces the cost of sales, competitive advantage, capital turnover is fast, not only avoid "to join", also in local and stronger market.It is reported, by focusing on marketing, September print heart bird henan branch into company account sales increased dramatically.

"Eight daikin law" of holiday sales(8)

Buyer beware: eight to innovators
Celebrity Chen Yushu said that the secret of getting rich is "bold innovation, vision" eight characters.In fact, the festival cheap shoes sales promotion.Now we mention holiday promotion, will be associated with the live show, buy a gift, road shows, package, coupons, buy a gift, lottery, integral, specials, and so on.Consumers see more don't blame, formed the consumption fatigue.Actually in holiday sales on the details of the originality of innovation space is large, innovative thinking is the magic weapon of the successful holiday sales.
Holiday sales innovation is endless.In the holiday promotion, we may be able to find a better way of promotion and sales promotion techniques to realize the goal of our promotion, if is looking for rivals to a better sales promotion methods, then we end is dire.Innovation need positive, courage, wisdom, need more method.