Ten Tips to digest inventory shoes(2)

Three recruit: open "sale"
"Brand sale and discount marketing" the biggest difference is that in a specific period of time dedicated to sell products, such as air Jordan.Have time constraints and variety, and excess inventory of smart, positive, at the same time, also gives consumers a big opportunity closer, attracted numerous fans snapping up, also can put some stock into cash.But shoes clothing brand "sale" is a principle: don't damage shoes clothing brand reputation, image, also cannot affect the relationship with suppliers.
The fourth recruit: advertising replacement
Shoes clothing brand advertising have brand, brand image of maintaining the high-profile role, any one AD is a long-term investment in the brand.Advertising is not everything, but we can do nothing without advertising.When consumer buys a product after is "substantial interests + psychology", advertising can meet the demand of consumer psychology.So shoes clothing brand can work with advertisers, with goods for advertising, everyone benefits.But in the remaining product in advertising must signed an agreement, the arrival of the advertising shoes clothes products into the sales, the lowest retail price of not less than the items in the market.