"Eight daikin law" of holiday sales(1)

Holiday is the best moment of outbreak of new jordans 2014;Holiday is the best excuse shoes clothes products promotion;Festival is shoes clothing brand to digest inventory, drained, impact sales curve is the best chance to every shoes clothing brand would not easily miss festival this consumer focused release consumption peak flow of passion, even if a bloody and dangerous fierce competition, shoes clothing brand will be squeezed in the holiday promotion road.


"Singles day", "double a" fire ignited by taobao.Sign up for the 2012 "double a" big promotion businessmen has exceeded 1 m, was five times last year.The eu, aokang, bird, bono, widely, such as red dragonfly shoes brands into the "bachelor day" promotion in the camp.


Shoes clothes brand holiday sales promotion, however, is not a "promote" spirit, promotional promotional buyer beware, violates the law will be wasted effort, even in vain, a waste of money.So, what is festival promotion buyer beware?Chinese shoes clothing brand observers Tan Ru summarizes the following eight daikin "law", provide the reference for the shoes clothes brands.


Buyer beware: a well-planned person wins


Perfect sales promotion planning, considering the change of time and space and detail, holiday sales don't blindly.Art of cloud: "the person that seeks after the war first wins".The promotion of battle can't play without preparation.It is reported, on November 11, 2011 at the first minute, there are 3.42 million people instantly into day cat, 55000 orders instantly.Based on the experience, this year nine king of animal husbandry in the electrical business promotion, create the brand "double a" super economical strategy guidance, divided into double tenth one introduction to buyers of money-saving strategies, double tenth a money-saving strategies of senior fans, double tenth a huge fan of money-saving strategies, as well as the exclusive required shopping techniques, etc., make the brand's sales target.


So, how to make a detailed and thorough and effective promotion plan?One is to investigate, fully understand the background and characteristics of holiday;The second is the specific problem specific analysis;Three is to choose the strategy, that is, how to promote?To achieve the purpose of what?Four is arranging a time, place, promotion, executor, promotion policy, completes the promotion of each post job description, job content decomposition training and rewards and punishment system, management form and effect forecast, cost estimates, contingency plans and so on previous work.