"Eight daikin law" of holiday sales(5)

Buyer beware: five wins comparative advantage

The market again small best running shoes brand has its own advantages;The size of the market again big brand also faced with limited resources to cope with competition and is stronger than his opponent.This is what shoes clothing brand to consider the reality of the problem in the holiday promotion.Shoes clothing brand, then, how to establish a relative advantage over the holiday period to create power guarantee of winning?Printed heart bird brand summed up three kinds of establishing comparative advantage:

One is in the area of strong brand strength relatively weak market into the dominant promotion resources.Yin heart bird brand festival promotion generally don't go to large shopping malls and large cities busy streets, where for the promotion of the competition is too big, it must use more advertisement investment, or a bigger discount to cover the light of a strong brand, or printed heart bird promotion will be bleak a strong brand.

The second is the promotion resources focus on market segments on a holiday, make print heart bird brand in this market segment more than strong brand promotion resources, partial victory, the victory to victory.National Day in 2012, India heart bird to focus resources on the henan market make holiday sales, lucrative results have been achieved.

3 it is to spend resources more on holiday sales to gain the initiative of link.In the holiday promotion, heart bird doesn't increase the discount rate, also does not advertise, but the energy used in personnel training and the adornment of the shoe store.