2014年5月15日星期四

"Eight daikin law" of holiday sales(3)

Buyer beware: three firm faith wins


Shoes clothing brand festival promotion will inevitably cause more fierce market competition, shoes clothing brand must have a lot of confusion.But, no matter how fierce competition, shoes clothing brands have firm faith, like "jingwei reclamation" perseverance to fight to the end.


Any brand in our competition has a very important reason, that is have faith, that is with unwieldy, perseverance, shi don't give up fighting spirit to reach the goal.


New Nike shoes brand was founded in 1972, Nike chose a strong personality and full of offensive brand spokesman Steve in fontaine.But Steve, 1975, during a holiday sales promotion were killed in a car accident, make the Nike brand promotion by setbacks.Nike in crisis, inventory backlog in great quantities, sales and profits decline, Nike began to decline.Nike not discouraged people didn't give up, change the holiday sales promotion strategy, increase advertising investment before holiday, then succeeded, become the largest sports brand in the global sales.

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