2014年5月16日星期五

"Eight daikin law" of holiday sales(4)

Buyer beware: four wins good surprise


Sun tzu said, "so the good surprise are infinite, the in the heavens and the earth, such as inexhaustible jianghai."Holiday sales should be surprise.At present, the consumers "quota reduction", "crazy discount", lottery, and so on these festival marketing strategies, have seen.Consumers more interested in fancy holidays promotion.


During the Spring Festival this year, the super shoes sports brand to promotion, out of a trick.They launched a NBA star "exclusive war boots shoppe, discount war boots restricted to 10 a day, because of the discounted price is much cheaper than the original price 400 yuan, stores opened in the morning every day, in an instant by 10 combat boots were swept away.


Surprise, however, is not a trick as strange as possible.This year Spring Festival, also play a Hong Kong fashion brand promotion, the store all the mirror cover, customers can't fitting, cannot return, after you have bought goods customers fairly, circulation industry of guangdong province chamber of commerce executive director Huang Wenjie also said, "I don't agree with this kind of practice".

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