Ten Tips to digest inventory shoes(1)

Discount!!!Discount!!!Or discount!The voice of the 2013 shoes discount clothing market, the change garments according to the season, holiday sales promotion are playing "price war", even some of the Nike free run discount lasts from years ago until now.Soaring commodity prices and continuously from the voice of the discount is in stark contrast, all inventory "blame".In fact, increasingly high up high above the inventory for old shoes clothing brands have to low noble head, have into the torrent of the sale.
Don't discount is inventory digestion choice?Tan Ru clothing brand observers think China shoes, discount is not the only means of digestive inventory, for the region's markets, our rapid response to adjust measures to local conditions, since the, specific issue concrete analysis, can use the following ten recruit digestion brand shoes, clothing inventory.
The first recruit: electricity to clear
The rise of e-commerce, it changes the traditional shoes clothing brand marketing model, and broaden the channels of digestive inventory.In yiwu commodity circulation industry developed, at least dozens of shoes clothes enterprises engaged in stock trading network.
Chinese shoes clothing brand observers Tan Ru in "breakthrough" Smith barney dilemma "for fast fashion giant.BangWei fallen into the dilemma of high inventory is analyzed.Tan Ru think DianShangWang collaterals trade has the advantages of the transaction cost is low, the efficiency to is fast fashion shoes clothing brand to remove one of the channel inventory.Can be applied to "the unity of" three network sales model, the "online Internet", "traditional offline store channel network" and "mobile network" of three nets, achieve the goal of inventory liquidation.
The second recruit: focus directly
End of August 2013, more than a dozen franchisees in daphne, Shanghai headquarters to daphne to eliminate inventory pressure for "to join".At that time, "to join".At the same time, women's shoes brand printed heart bird Jin Deyin appointed the vice general manager in zhengzhou to explore "focus on marketing model", this method for centralized ordering, avoid the inventory pressure, reduces the cost of sales, competitive advantage, capital turnover is fast, not only avoid "to join", also in local and stronger market.It is reported, by focusing on marketing, September print heart bird henan branch into company account sales increased dramatically.