"Three discipline" of New jordans 2014 promotion

 Overcapacity, homogeneity, weak market rent shop costs soar, human, and...A series of unfavorable factors like germs, devouring new jordans 2014 profits, increase the pain of new jordans 2014, many new jordans 2014 to get out of the crisis shadow, still seek ways of breakthrough are brand.So, what is new jordans 2014 brand operation avenue?Chinese observers Tan Ru think shoe brand, new jordans 2014 brand operation can adhere to the "three discipline".
The first do not want echo what other says, cutting marketing can have victory
Shoes brand operation many market success stories, but is in a particular period, the product of a specific environment, copycat copy others brand operation "successful" experience, often difficult to overstep the "winners".Zhejiang printing heart bird shoe industry limited company general manager huang Gao Wu that shoe brand competition must avoid homogeneity, will be your brand and mass cutting, cutting marketing can make a difference.Yin heart bird brand to enter the market within five years of history, can hit a piece of heaven and earth, in the women's shoes market is the key to use the cutting of marketing.First, seal heart bird focused on PU women's shoes brand research and development production and sales, not easily extended to other types of footwear production sales;Second, the style of the product heart bird is always different, rich features of its own brand, "unique" label is printed heart bird shoes market;Third, India heart bird brand products market positioning, the gap in two or three line market prices in the second line brands with a line of recess.
Second mercenaries, don't let people happiness to be happy yourself
Now popular on the market with one word - "making money is the hard truth".This sentence right, businessmen to the pursuit of profit maximization is instinct.However, we have entered the information age, modern consumers are more and more intelligent, more and more sources of information access, they will be developed through information network to know the price and value of the brand.Once found that a brand is "dirty", will inevitably produce aversion from the bottom of my heart.So, new jordans 2014 not mercenaries, the consumer when the fool, brand pricing to value, let the consumer to get happiness from it.
Heart bird brand become a dark horse in the shoe industry, it might as well throw your happiness as its own brand "business card" and the culture symbol of great relationship, Yin heart a bird hit the "print and bird - the choice of happiness" slogan, to maintain the brand reputation, and won the love of consumers.As we all know, the credibility of the brand is competitive.Brand has a reputation with consumers.
The third don't ingratitude, service in place is moral
Currently, shoes clothing brand products has always been the hot spot of the market complaint, we often see so-and-so shoes brand in the media also been complaints of news, the negative news will no doubt give whole shoe brand with some shadow.Hear the negative reports, some shoes brand's first reaction is that consumer fault-finding, caocao to solve.These new jordans 2014 is normally say customers as god, more is to let the "god" to buy their own shoes, don't sold the shoes, "god" became a stranger?In response, the Chinese shoe industry observers Tan Ru think brand, extends to the development of a shoe brand, don't bite the hand that feeds you, services in place is moral.
Buy shoes and other products, is a kind of experiential consumption, due to different personal foot type, consumers to buy the shoes may go some way can find don't fit me, grinding feet, so, new jordans 2014 good after-sales service solution is particularly important.How can so, new jordans 2014 services in place?In addition to build a powerful service system, free return, set the "offline" never processing center, the brand must also give consumers a desire of services to enjoy a higher quality, beyond demand, to real customers as god.

Uncle jack ma smiled

Uncle jack ma smiled
On May 23, hangzhou sunny, the awaken of spring is abundant.Someone imagined that grow more hard bone ma smiled secretly in the shining sun drops.21, alibaba group and yahoo joint announced that the two sides have signed the final agreement about the share buyback.Alibaba group will use its $6.3 billion in cash and no more than $800 million of new ali group preferred stock, buy yahoo hold half of the ali group, namely, alibaba group, 20% of the equity.As future IPO ali group, alibaba group has the right to the IPO to buy back yahoo's remaining stake of 50%.Chinese brand observers Tan Ru can be judged from the news and protracted yahoo ali equity negotiations finally ended in the laughter of the ma, ma really take back control of alibaba.
It is reported.As early as 2011 on November 1, uncle jack ma had been secretly happy, then, alibaba group successfully attract private equity firm silver lake, Russia venture investment institutions such as financial investment.That poor boy ma rich.In 2005, for $1 billion plus yahoo yahoo China all assets to gain a 39% stake in alibaba group, alongside top big style of ma eldest brother also secretly happy.In 2006, jack ma, the layout of China's e-commerce market grand strategic performance times the wonderful scene, grown up taobao, eBay out of China.
In 2010, yahoo! And Mr. Ma's broken relationships.According to mutual agreement, starting in October this year, yahoo for the $1 billion contract with alibaba in 2010 as a watershed.Since October 2010, yahoo to ali's voting rights will be increased from 35% to 35%, while alibaba's management of the right to vote, such ma, from 35.7% to 31.7%.Yahoo in the United States without warning to sell holdings of a 1% stake in ali.In addition, yahoo will shall have the right to send more a seat on the board to alibaba, lost alibaba absolute say jack ma.To this, mature ma uncle is very uncomfortable, out of the three major step, took to the road to regain control.
Step 1: pay treasure to transfer.At the end of 2010, Mr Ma brewing will pay treasure to divest from the alibaba group, in March 2011, pay treasure under ma "procuring" to complete the transfer.Obviously, yahoo on alibaba's pale control naked and exposed.The second step: "woo" softbank.Softbank cannot be ignored, it occupies a place in alibaba's board.Softbank "silently", when the investment is expected to achieve maximum value.Step 3: counter-offensive yahoo.Ma counterattack strategy is through the high-profile yahoo announced a full takeover, to attract a large number of private incoming.Uncle ma after three steps, although to debt-laden peak, but in return the alibaba's "freedom".
"Victory", Mr Ma uncle didn't like those complacent wulin boy face upwards long, long breath of relief, but secretly laugh, although ma hard see few people smile on the face, but the Chinese brand observers Tan Ru as you can imagine, with the "six pulse excalibur" and "nine Yin true through" temper out of ali hero at this moment is how the heroic.
Jack ma, buzz, jerry Yang, Mr. Son play these river-lake warrior training, finally only a person got "sunflower treasure dian";Yahoo and softbank, ma status change, lose easily when, everything changed, who is a "beggar" to the huashan mountain peak?
Softbank smiled, softbank in yahoo and alibaba race to gain the benefit maximization;Yahoo smiled, taking a stake in alibaba seven years later, yahoo's got dozens of times reward;Uncle ma smiled, not only did he regained control of the alibaba, and it only took seven years, has created the Chinese Internet height of supernatural powers, "ali boxing", as the world's Internet boom set up a side was louder flag.
Uncle jack ma smiled, he laughed aspiring added many color for this era and melody, significant.

Shoes clothes already over labor shortage?

After the financial turmoil sweeping the world, China raw material prices, labor, the rapid rise of the cost of financing, Yangtze river delta and the pearl river delta of small and medium-sized new jordans 2014 shoe companies "failures" and "labor shortage" talk.It is true that this contradiction or hype?In may this year, China's footwear brands observers Tan Ru in wenzhou, hangzhou, chengdu and other places interview found that small and medium-sized enterprises face challenges crisis is a fact, but the universal "labor shortage" is just speculation.
A weak market, labor demand is not prosperous
According to a hangzhou garment enterprises general manager Mr. Zhang, the enterprise crisis extends the 2008 financial crisis, domestic demand is not prosperous, the foreign trade to, orders decreased by 26%, business order can't satisfy production capacity, can only to dismiss employees, or training, no lack of sewing worker now.
Wenzhou lucheng double island town, has 80% of downtown wenzhou shoe factory, according to Mr Jiang feng double island town officials said: "this month (April), 80% of the shoe factory in the shutdown state.""I said is shut down, not bankruptcy."In double island lucheng industrial zone, everywhere on the streets and a large number of young employees in the shopping, the imagine before, it's hard to imagine.
Job card has been removed
In nearly two years, most of the wenzhou new jordans 2014 are hung at the gate of 2014 enterprises perennial job card, many new attrition, of whom 2014 enterprises, go to hire more than 100 people every month more than 100 people have been commonplace, this year, has not see new jordans 2014 enterprises perennial hung at the gate of the recruitment of CARDS, one ask, just know enterprise is reducing staff.
At gaoxiang industrial zone, JieJie brand clothing company deputy general manager He Yancan tell observers Tan Ru: "everyone don't believe in the market this year, money is tight, we do not control money. We still take 'order to cook' mode of production. Now, order quantity is similar to last year, but obviously don't feel trouble for labor like you did last year."
Labour supply
"Labor shortage" means the labor demand is less than the supply.After April, wenzhou vacancy place some increase in the number of migrant workers to start looking for a job, every Friday night, talent in front of the building in wenzhou college road will encounter blocking, can see the job seekers poured into the talent recruitment site building.
Chengdu some shoe companies boss told brand observers Tan Ru wang: "the thought that this year will again last year recruitment difficult scene, did not expect, hire more easily this year, it is a manufacturing enterprises to reduce, 2 it is to go in the coastal city of migrant workers, migrant workers stay in sichuan up more."
Market is such, the demand is less than the supply, will add value;Supply, will depreciate.The Labour market, too, when companies reduce, recruitment, labor shortages will be mitigated or eliminated.Tan Ru brand observers predict that if the country is not the policy of stimulating domestic demand, new jordans 2014 market slump, imagine not change new jordans 2014 industry or will end the shortage.

Five methods to attract customers to your shoes store(4)

Four, shoe store must have action
China new jordans 2014 brand observers Tan Ru under investigation found that some less traffic at a shoe store, particularly quiet, clerks are often absorbed in the computer, also have a clerk in a chair motionless, listless, a pair of suppressed the decadent expression, customers into the store, the clerk again immediately take customers as "god", enthusiasm, make the customer feel the clerk assiduously behind there will be a trap, this shop to make the customer was on pins and needles, will only in a hurry.
"All her experience during the spring and autumn," said a word called "a rolling stone gathers no moss, on."In other words, the flow of water to rancid, often the door of the rotating shaft will not decay by an insect.The mysteries of this sentence which is a "dynamic" word, to seek development, movement, movement to bring vigor and vitality.In order to create a rich sales atmosphere, a clerk also want to move, move, only then can let the customer feel vibrant shoe store, you can sell shoes, if the shoe store to have action, then this shoe store sales is waiting for him, in god's hands.
Shoe store, of course, to make action is also not let assistant roar and jumping around, the clerk can organize shoe ark, clean sanitation, put some small items, put a few commercials, clerk trendy and fashionable dress, a positive and active attitude.In motion, as long as the shoe store is flowing, such sales atmosphere will attract the attention of the customer.
5, pay attention to the shoe store details
Now many shoe store more and more pay attention to the details of hardware shoe store, like seal heart bird not only in its brand shop lights, display, shoe ark design, also noticed put shoe polisher, generation of details such as packaging, umbrella stand, for the man's feet discriminating features, they also put foot the calorimeter, recommend suitable shoes for customers.At the same time, they are visible in the shoe store massive pile of Chen, a large number of pile of Chen to customers have the feeling of quantity, also can let the customer feel "cheap".
Profitability is the choice of footwear, shoe store display, sales skills, promotion, and other aspects of work, also is the operator and the salesman's thought, and how to skillfully communicate their own sales attitude to customers.Conditional shoe store can also set the television screen and sound on the premises, with television broadcast, preaching, hook up customer's impulsive purchase, finish to the transformation of the shop customers to become consumers.
Create a good atmosphere in need shoe store sales is the combination of hardware and software.The role of the people is very important, consumers need a respected feeling, when you send gifts to customers to send, to emphasize the gift is not everyone to send;And consumer communication words properly, that is, to put the adrenaline, people don't let the consumer have a purpose for your language is not pure feeling.As long as you build an atmosphere of good sales, consumers will be willing to put money in the pocket, will go back to visit you again and again the best running shoes shoe store.

Five methods to attract customers to your shoes store(3)

The choose and buy of three, to create a warm people
Guests into the new jordans 2014 shop  is only the beginning of sales, let the consumer buy shoe store products is the ultimate purpose of shoe store good atmosphere.In order to let the consumer can quickly into the store atmosphere, to choose and buy the best running shoes, avoid targeted consumers will quickly leave after a few eye of embarrassment, it must mobilize the shoe store to buy shoes atmosphere.How to handle the sales at the shoe store atmosphere, this is a skill, if only to make the customer feel your shoe is very beautiful, the clerk enthusiasm and thoughtfulness, enjoyable, and there is no desire, then your shoe store sales atmosphere is not strong, you measure is to fail.
How to make your shoe store has strong sales atmosphere?Seal heart bird brand stores wang told the Chinese shoe brand observers Tan Ru said: you must first create a shoe store warmly to snap up the crowds.Because the customer is curious, as long as someone around a pile, someone will want to come in to see, the manager can use his connections, or use the special skills to let a person to shop of choose and buy, for real customer surrounded, can let a group of guests to attract another batch, so can improve sentiment, forming a rush.In fact, many consumers have the mind, by using this kind of psychology, the choose and buy of creating a warm scene is very important, or were piled on shoes, or the time limit price, can let consumer desire to buy immediately."
A designer running shoes in wenzhou boss also said: "when the shoes sales can't always follow the consumers, who are in the shoe store, often don't actively responding to consumer, let consumers feel consumption form, the more you stand high, the more consumers, will not easily give up the choose and buy your shoes, if you are too enthusiasm, consumers will think that you should take advantage of his big, will be alarmed immediately. Most of the time, sales promotion is to seize the consumers" psychology and take advantage of the in the mind."

Five methods to attract customers to your shoes store(2)

Second, promotional advertising is distinct
When we are in the shoe store decoration, usually pay attention to the use of light and color, and pay attention to the use of window display and light, but still the most effective to attract consumers to actively provide outside ads automatically.In promotional advertising not only can let the consumer know the quality of the shoes, characteristics, purpose and the information such as price, activities, also can let consumer brand impression.And persuade communication function, it can arouse potential purchase of consumer awareness, change the prejudice and negative attitude, influence customers' buying behavior.
In general, brand shoe store can through the door head banner, photo wall, door stuck flags, steps, publicity exhibition flag carrier such as propaganda, to complete the store peripheral vision adornment and convey.In advertising to the shoe store sales atmosphere build up.Make the shoe store has a strong visual sense, thus effectively attract consumers to pay attention.If coupled with the salesman at the door of the propaganda and actions, you can build a strong and hot store sales atmosphere, let all the people who through desire can quickly develop into the store.

Five methods to attract customers to your shoes store

At the heart of the city, why would you walk into A home best running shoes  store and the house of B A blind eye to the shoe store?Why will you be in A house in the shoe store for A long time unwilling to leave to B home in A hurry and in the past?May be many reasons, but the most important is the atmosphere of the shoe store, I'm afraid.Brand shoes in China observers Tan Ru five horses street in wenzhou, Shanghai, nanjing road, chengdu spring city road, the survey found in street, shoe store and the desire to buy shoe store cause consumers and to explore the strength is not the same, because the atmosphere of the shoe store and the shoe store is not the same.Appeal to consumers at a shoe store to roughly the following several characteristics.
One, outside noisy
Brand shoe store down the street, in general, Nike air Max shoes are livings, and not a luxury, consumers generally has the impulse components when buy.Front of the shoe store usually has a shout, attract customers, specifically for shoe store some shoe store stood at the gate of the horn, with advertising in the shoes of the store.Newjordans 2014 Shoe store these measures only one purpose - to create a strong sales atmosphere.
Practice has proved that shoe store atmosphere thick can attract consumers, if the courty outside, consumers will ignore the shoe store.Some brand sales in chengdu is very good, the general manager proudly said to Chinese shoe brand observers Tan Ru, every shoe store in chengdu, he used a kind of sales promotion methods, it is a month make one week sales promotion in the shoe store.Promotion of the first step is to make the seller put on the microphone in the outside constantly propaganda, cried content and relevant promotions, such as: "please you into the shop, see, today we have a special offer, buy a send a, don't miss it."Most consumers have to buy cheap psychological, such propaganda is very useful, let outside noisy, generally from the store after the people into the store to see, into the shop, then gives the shoe store sales opportunities.Outside propaganda remember, don't blow too much, don't hustled to customers, let customers, or to make customer feel the millions of needle stab yourself, that would do the opposite.