2014年6月12日星期四

"Three discipline" of New jordans 2014 promotion


 Overcapacity, homogeneity, weak market rent shop costs soar, human, and...A series of unfavorable factors like germs, devouring new jordans 2014 profits, increase the pain of new jordans 2014, many new jordans 2014 to get out of the crisis shadow, still seek ways of breakthrough are brand.So, what is new jordans 2014 brand operation avenue?Chinese observers Tan Ru think shoe brand, new jordans 2014 brand operation can adhere to the "three discipline".
The first do not want echo what other says, cutting marketing can have victory
Shoes brand operation many market success stories, but is in a particular period, the product of a specific environment, copycat copy others brand operation "successful" experience, often difficult to overstep the "winners".Zhejiang printing heart bird shoe industry limited company general manager huang Gao Wu that shoe brand competition must avoid homogeneity, will be your brand and mass cutting, cutting marketing can make a difference.Yin heart bird brand to enter the market within five years of history, can hit a piece of heaven and earth, in the women's shoes market is the key to use the cutting of marketing.First, seal heart bird focused on PU women's shoes brand research and development production and sales, not easily extended to other types of footwear production sales;Second, the style of the product heart bird is always different, rich features of its own brand, "unique" label is printed heart bird shoes market;Third, India heart bird brand products market positioning, the gap in two or three line market prices in the second line brands with a line of recess.
Second mercenaries, don't let people happiness to be happy yourself
Now popular on the market with one word - "making money is the hard truth".This sentence right, businessmen to the pursuit of profit maximization is instinct.However, we have entered the information age, modern consumers are more and more intelligent, more and more sources of information access, they will be developed through information network to know the price and value of the brand.Once found that a brand is "dirty", will inevitably produce aversion from the bottom of my heart.So, new jordans 2014 not mercenaries, the consumer when the fool, brand pricing to value, let the consumer to get happiness from it.
Heart bird brand become a dark horse in the shoe industry, it might as well throw your happiness as its own brand "business card" and the culture symbol of great relationship, Yin heart a bird hit the "print and bird - the choice of happiness" slogan, to maintain the brand reputation, and won the love of consumers.As we all know, the credibility of the brand is competitive.Brand has a reputation with consumers.
The third don't ingratitude, service in place is moral
Currently, shoes clothing brand products has always been the hot spot of the market complaint, we often see so-and-so shoes brand in the media also been complaints of news, the negative news will no doubt give whole shoe brand with some shadow.Hear the negative reports, some shoes brand's first reaction is that consumer fault-finding, caocao to solve.These new jordans 2014 is normally say customers as god, more is to let the "god" to buy their own shoes, don't sold the shoes, "god" became a stranger?In response, the Chinese shoe industry observers Tan Ru think brand, extends to the development of a shoe brand, don't bite the hand that feeds you, services in place is moral.
Buy shoes and other products, is a kind of experiential consumption, due to different personal foot type, consumers to buy the shoes may go some way can find don't fit me, grinding feet, so, new jordans 2014 good after-sales service solution is particularly important.How can so, new jordans 2014 services in place?In addition to build a powerful service system, free return, set the "offline" never processing center, the brand must also give consumers a desire of services to enjoy a higher quality, beyond demand, to real customers as god.

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