This two or three years, for new jordans 2014 shoes clothing enterprises was destined to is a challenging year, this year, will be China shoes clothing industry transformation and breakthrough in the key, if can't timely conversion business thinking and mode, is bound to have a large number of brand face out the situation.
Market turmoil in vulgar enclosure mode
In recent years, with the sports brand, men's brand and leisure brand in the domestic market on the enclosure is extended, Chinese shoes clothing industry competition is very fierce, this will bring the whole shoes clothing industry marketing model fundamental changes.Let's look at some data - li ning shoes clothing brand shop development: in 2009, 7249 shops, ratio between the net increase of 1004 from the previous year;Anta: about 6600 stores in 2009, about 12% higher than 08, 5900, 2010 annual growth to about 8100;KAPPA: 2009 stores amount to 3511, more than 2008 annual net increase of 2808-2808;xStep: shop number is 4380, 2007 and 2008 to 5056 the number of stores;Who: 2009 annual 2900 is expected to be the number of stores;Metersbonwe: the number of stores in 2009 to 2863, the year spending nearly 1 billion yuan in 2009, included in the six provinces of zhejiang, fujian, to buy about 30000 square meters of 6 in commercial real estate, involves the amount of 785 million yuan, in Shanghai and other 16 provinces and cities to rent 33 stores, the stores with a total area of more than 60000 square meters, involving the rent 147 million yuan...
We can see from these data, headed by sports brand of domestic a gleam of enclosure movement new jordans 2014 shoes clothing enterprises is very fierce, the industry and even have the hongxing, 2010 shops to rapid expansion plan to around 10000, the result is that led directly to the second - and third-tier cities shops rent straight up.According to us in the market a line of investigation, several provinces in 2010 cities at the county level, a second business circle around 40 square meters shop a year's rent can be as high as more than ten thousand yuan, not including 10, two hundred thousand yuan of transfer fee, many county city where the brown province commercial rent rises from 50% to 100%.Is so, one of the main reasons is due to a line of shoes clothing brand through self-built retail branch or retail stores the mode expansion caused by the massive shop, another major reason is part of the brand by listing a lot of open a shop, so, for the other two or three line brand, also increases the difficulty to expand the store directly and operating pressure, many enterprises have established business plan, but the actual progress is not ideal.And one of the difficulties is not only unilateral to store rent, the fundamental reason lies in the store after the rent is too high, even if it is in accordance with the higher return on operating profit in selling out to shop, so will greatly increase the agent and the pressures of franchisees operating stores, finally all is for the landlord jobs!If according to the momentum of development, the final result is that the stronger the strong -- because he has sufficient strength, but also bring the added value of its brand influence can inherit the shop rent rises, and the constant weak, because the market prevent them by increasing the possibility of shops to enhance performance, and their brand and can't support the shop rent too high operating pressure for businesses, which widens the gap between polarization, even as a direct result of a number of brands to disappear from the market!As a matter of fact, even some well-known new jordans 2014 brands such as 361 degrees, such as peak, on the part of the market and so franchisees closed shop!
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