the law of shoes clothing enterprise to break

The post-crisis era, China new jordans 2014 shoes industry blustery, run tide, closures, boom spread to China shoes industry, high inventory, high cost, low added value to the Chinese shoes also on a lingering shadow.In the face of multiple siege, and some ways of breakthrough are always looking for shoes in China.Recently, has experienced the theme of "leading and break through" the third China shoes industry summit brainstorming baptism, strong brand China observers believe that under the background of our present-day, still need to stick to the Chinese new jordans 2014 shoes clothing industry breakthrough subtraction rule.
Price - cost = profit
In 2012 the town streets, everywhere shoes clothes "facade due clearance", "change garments according to the commodity sale", "the bloodletting" such as advertising, everywhere can hear some shoes clothes brand shop playing loud cries of "clearance", high inventory pressure makes metersbonwe, anta brand also had to put down the price, started to sale, all this loss-leader marketing its violating the original ideal of "the pursuit of profit maximization" manufacturer.
newjordans 2014 Shoes tradition clothing industry pricing is the pricing of addition, the tax cost + profit + + store rent + wages = price, but the pricing "looks very beauty", guarantee the profits of brand marketing.But there is a price no city, often finally formed the high inventory.Wenzhou and guangzhou some shoes clothing brand from these mistakes and realize addition pricing of embarrassment, began to try subtraction pricing, the price - cost = profit.
Implement subtraction pricing, that is, to set prices, according to the market again according to the price minus a certain profit cost control target.This is to reduce the cost of enterprise strategy.This formula seems very simple, can work, but related to the enterprise every link.Need from product design, raw materials procurement, production, sales, service, quality management and so on each link on the lower cost.Zhejiang printing heart bird shoe industry co., LTD., in order to control the cost, bring down the cost of 5-8% in total amount control, an especially qualified rate, an input output, at the same time, they also deepen the management, scientific inventory reduction, lower sales cost, revitalize the idle assets, open source throttling.
100-1 = 0
"The life of the brand in the product, the product in the quality of life."This is the heart of bird company general manager huang Gao Wu brand concept.Yellow Gao Wu think that "one percent of the quality problems of our brand, consumers may be one hundred percent of the pain."
Began operating in 2007, huang Gao Wu heart bird brand, set up marketing network in the country, the development of supernormal, heart bird shoes sales surge, the quality of the very few small problems are also exposed.Heart the bird heart very not taste, seal, immediately held company quality analysis, put forward 100-1 = 0 quality management concept, meaning 100 pairs of new jordans 2014 shoes, even if only a pair of cheap shoes, its market reputation is equal to zero;100 shoes, even if there is a small problem, bring consumers is a big trouble.To this end, print the heart bird deep grasp "6 s" management and "rationalization and standardization construction, quality work meeting held on time, set up quality exhibition platform, the defective goods to display exposure.Under the unremitting efforts, in 2008 India heart birds smoothly passed the "ISO9001 international quality management system" and "ISO14001 international environmental management system certification, and ensure the quality of the product.
Target = success - failure
The post-crisis era, industry overcapacity, market competition is the phase of the knife knife see blood, marketing strategies are also varied.On the one hand is the shoe companies sell is the absolute principle ", "just look at the results do not speak process" the pragmatism of marketing concept setting, constantly to distributors upsell task;On the one hand, is a shoe salesman in the face of cutthroat competition developed marketing phobia.How to sell the shoes?How to withdraw accounts receivable?This is the agent distributor the hardest thing to do.Some footwear agents, dealers feel pressure is very big, be afraid of, fail and a poor night's sleep.Strong brand China observers think it don't need, sales of failure is very normal, if you are upset every failure, so will become increasingly more chagrin, the greater psychological pressure.If use "= success goal - failure" the subtraction of the company is different, you first set sales targets, and set fail 100 times, you'll succeed.Each time you fail, minus a, failure will be less and less;Every failure, you will come to goal step, you think, hey, little a failed, successful moment is coming soon.As a result, the failure will be successful.
The yellow emperor said: "the needle, how" there shall be a law (see "the element theory of q, eight are gods"), in fact, also have to follow the laws of footwear sales, in the post-crisis era, as long as the stick to the above subtraction rule, we from success is not far away.