Tan
Ru understand that the current Chinese new jordans 2014 brands are mostly and
momentum building, low sensitivity to the opportunities that are often
encountered opportunity response is slow, the crisis comes, learn to do an
ostrich.So, liu's brand
development to the Chinese brand marketing on the vivid lesson.
Bound to realize win-win development
Believe in the power of a dream, tomorrow will be better?When millions of Chinese viewers wait for liu xiang to fly in the London Olympic Games, I didn't think they see is liu jump to the finish line.When liu xiang fell heavily in the first column of the rack in the preliminary contest, a lot of people dream in that one second crashing broken, leaving only sadness, startled and amazed.
When surrounded by numerous questions and excessive scold liu xiang, liu xiang's multiple brands such as BMW China, Qingdao beer also expressed support for liu xiang, at the first time quickly in the form of advertising copy or statement "backed" liu xiang.
Less than 20 minutes after the game was released its latest Nike AD copy.In the new version of the advertisement, liu xiang in Chinese clothes appeared in the advertisement, next to equipped with "who dare in the peak from the beginning, even if the body pain, heart unwilling. Let 1.3 billion people use one foot accompany you to the end. Live out great, fight for fly together!
The Coca-Cola company was the first to publish official statement: "the cooperation with liu began in 2003, in the long-term cooperation, Coca Cola and liu forged a deep friendship. He's positive image and advocated by Coca-Cola brand spirit. Although in the London Olympic Games, liu xiang again suffer setbacks, but the Coca-Cola and his good relationship now won't change."
Everybody know while see, liu xiang fell down, and the greatest loss is the sponsor, and why, sponsors and backed liu xiang?Actually sponsors and liu xiang at the moment of shaking hands, benefit is only bound up together, a glorious all glory, broken.Sponsorship is the essence of resources or the interests of the exchange and cooperation.If liu xiang's resources become negative, so what is the point of sponsorship of liu xiang?
Observers Tan Ru investigation according to the Chinese brand, Chinese brands are used to fight alone, the state of mind, between the brand and brand, brand and also kept a certain distance between industry, even the cooperation, is limited to shares and interests on the chain, there are few bundled in a chariot of sincere cooperation.As when a deadly crisis, and it is difficult to cope, so, the Chinese brand to learn from liu xiang, and interest groups themselves tightly tied together, to decompose the crisis, achieve win-win situation.
Never give up never say die
On August 18, 2008, liu xiang in the Beijing Olympic Games after the withdrawal, a lot of people think that liu xiang is set to retire because of injury, but soon, liu xiang: it says "I believe I still have a lot of strength. You will see liu xiang run faster."Liu xiang in their faith and strengthened the faith that sponsors.
On August 7, in the London Olympic Games, liu xiang fell down injured, sorry to leave, a lot of people assert that two times of falling out practice has proved that 30-something liu this under the back, did not expect, only 2 days, liu had the surgery and master sun haiping immediately said: "the operation is successful, the legacy of the problem be resolved before off."According to the Chinese delegation medical officer Chen Shiyi revealed that liu xiang is still hoping to return to the next Olympic Games.
Never give up, never say die.This is the "Chinese famous brand" the core values of rice fragrant flowers, have never thought on liu xiang is the most appropriate, however, liu xiang with this spirit, the media, the world to find the focus, sponsors, confident, can fight vigorously launched a round of marketing.Liu's fall has not lost business value, on the contrary, the discussion of the streets, make its huge advertising market effect, liu xiang brand is more popular.
Tan Rujordans brand China observers think, now of the Chinese brands lack is the spirit of never give up, market is not good, many Chinese brand is fickle, transformation, immediately turned to the focus of the marketing in real estate, the photovoltaic industry, usury, the kitten fishing type marketing predictable results.So, want to learn Chinese Chinese brand "never give up, never say die" spirit, strive for the final success.
Bound to realize win-win development
Believe in the power of a dream, tomorrow will be better?When millions of Chinese viewers wait for liu xiang to fly in the London Olympic Games, I didn't think they see is liu jump to the finish line.When liu xiang fell heavily in the first column of the rack in the preliminary contest, a lot of people dream in that one second crashing broken, leaving only sadness, startled and amazed.
When surrounded by numerous questions and excessive scold liu xiang, liu xiang's multiple brands such as BMW China, Qingdao beer also expressed support for liu xiang, at the first time quickly in the form of advertising copy or statement "backed" liu xiang.
Less than 20 minutes after the game was released its latest Nike AD copy.In the new version of the advertisement, liu xiang in Chinese clothes appeared in the advertisement, next to equipped with "who dare in the peak from the beginning, even if the body pain, heart unwilling. Let 1.3 billion people use one foot accompany you to the end. Live out great, fight for fly together!
The Coca-Cola company was the first to publish official statement: "the cooperation with liu began in 2003, in the long-term cooperation, Coca Cola and liu forged a deep friendship. He's positive image and advocated by Coca-Cola brand spirit. Although in the London Olympic Games, liu xiang again suffer setbacks, but the Coca-Cola and his good relationship now won't change."
Everybody know while see, liu xiang fell down, and the greatest loss is the sponsor, and why, sponsors and backed liu xiang?Actually sponsors and liu xiang at the moment of shaking hands, benefit is only bound up together, a glorious all glory, broken.Sponsorship is the essence of resources or the interests of the exchange and cooperation.If liu xiang's resources become negative, so what is the point of sponsorship of liu xiang?
Observers Tan Ru investigation according to the Chinese brand, Chinese brands are used to fight alone, the state of mind, between the brand and brand, brand and also kept a certain distance between industry, even the cooperation, is limited to shares and interests on the chain, there are few bundled in a chariot of sincere cooperation.As when a deadly crisis, and it is difficult to cope, so, the Chinese brand to learn from liu xiang, and interest groups themselves tightly tied together, to decompose the crisis, achieve win-win situation.
Never give up never say die
On August 18, 2008, liu xiang in the Beijing Olympic Games after the withdrawal, a lot of people think that liu xiang is set to retire because of injury, but soon, liu xiang: it says "I believe I still have a lot of strength. You will see liu xiang run faster."Liu xiang in their faith and strengthened the faith that sponsors.
On August 7, in the London Olympic Games, liu xiang fell down injured, sorry to leave, a lot of people assert that two times of falling out practice has proved that 30-something liu this under the back, did not expect, only 2 days, liu had the surgery and master sun haiping immediately said: "the operation is successful, the legacy of the problem be resolved before off."According to the Chinese delegation medical officer Chen Shiyi revealed that liu xiang is still hoping to return to the next Olympic Games.
Never give up, never say die.This is the "Chinese famous brand" the core values of rice fragrant flowers, have never thought on liu xiang is the most appropriate, however, liu xiang with this spirit, the media, the world to find the focus, sponsors, confident, can fight vigorously launched a round of marketing.Liu's fall has not lost business value, on the contrary, the discussion of the streets, make its huge advertising market effect, liu xiang brand is more popular.
Tan Rujordans brand China observers think, now of the Chinese brands lack is the spirit of never give up, market is not good, many Chinese brand is fickle, transformation, immediately turned to the focus of the marketing in real estate, the photovoltaic industry, usury, the kitten fishing type marketing predictable results.So, want to learn Chinese Chinese brand "never give up, never say die" spirit, strive for the final success.
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