Four Revelations of the Michael Jordan become billionaires

       From Michael Jordan (Michael Jordan) become a billionaire in the process, the players can learn four lessons.Jordan brings revelation may not let any one of the top athletes - many of them have powerful personal brand - become a billionaire, but these Revelations will increase their wealth to the greatest extent.
Revelation 1: get into.Jordan and Nike Air Jordan authorization agreement brought him a large sum of wealth, each selling a pair of Nike Jordan brand of basketball shoes, Jordan can get into.The original five-year deal worth $500000 a year, plus royalties.Now royalties can bring Jordan more than $60 million a year.
Revelation 2: acquisition of important industries in a troubled business.Jordan in 2010 became the Charlotte Hornets (Charlotte Hornets, then called the Charlotte bobcats) boss, poor financial status, this team in the team boss Robert Johnson (Robert Johnson) under the management of struggling.But Jordan know the NBA in the prosperity and development, in 2000, he was an executive at the Washington wizards, 2006 is a minority owner of the charlotte hornets), thus, accurate counsel, the current boss paid $300 million for a new team to pay $175 million is very cost-effective and far-sighted.
Revelation 3: use your personal brand as a chip, a good deal.2010 acquisition of the hornets, and a few investors out of the price as high as Jordan, even slightly higher than he is.But the league favourites is Michael Jordan.As part of the deal, Jordan can be written to the clause in the agreement, the future can let him to value is much lower than the market price increase their stake in the team.Although the Milwaukee Bucks (Milwaukee aspen parlance) recently sold for $550 million, but Jordan paid $25 million to their stake in the hornets increased from 80% to 89.5%.In other words, while the hornets worth between $600 million and $625 million, but the prices paid in Jordan to increase the stake, the value of this team for about $250 million.
Revelation 4: use social media to keep your personal brand influence.Jordan since 2002-2003 season no longer play, but he has 27 million Facebook fans, although he doesn't use Twitter, but open a Twitter account for Nike Jordan also attracted 1.7 million followers.Since 1991, sports fans to Jordan's Q score every year is the highest, this is a used to measure star visibility and popular application of scoring system.
The direction of a similar athletes to Jordan's LeBron James (LeBron James).The Miami Heat (Miami Heat) superstar has carried on the small investment to Liverpool in 2011, when the former England football team struggling getting into trouble.Now, in the team boss John Henry (John Henry), one of Liverpool again appealed elite team, the present value has soared to $691 million, than to pay for the team in 2010 Henry prices rose by more than $200 million.
"King James" on social media also has a huge fan base, Facebook fans, 19 million, 13 million followers.