2014年6月1日星期日

What can Chinese shoes brand learn from him?

On August 7, in the London Olympic Games men's 110 m hurdles heat, liu xiang in the sixth group, firing, the launching!Seven steps to one foot jump to the end, kiss hurdle...Originally is a great pity, it is a sad end, was liu deduced so wonderful so inspiring.The CPC central committee and the state council for liu expressed his sympathy and encouragement, and points out that this is the best expression of the spirit and the Olympic spirit, made a contribution for the development of undertakings of physical culture and sports and the Olympic movement, called on everyone to learn.So, bestrunning shoes brand marketing should be learned from liu xiang in China?Seize the opportunity "dangerous" for the machine
Chinese new jordans 2014 brand observers Tan Ru think, first of all to learn liu xiang "seize the opportunity, 'crisis' for machine".In 2004, in Athens Olympic Games, liu xiang to 12.91 seconds flat world record for 11 years, become the Olympic champion, also become a landmark in the history of Chinese Tian Jingshi characters.Liu xiang has created the opportunity, seize the opportunity, self-producing became Nike, Coca-Cola, amway nutrilite, VISA, yili, China post EMS, lenovo, white sands, aokang, shanshan, Cadillac, swift horse car, bank of communications, pvi, aokang, Qingdao beer, such as image spokesperson, earn rich.Liu xiang is different from other athletes, he can seize the opportunity, make full use of resources, bold to sell yourself.In 2007, according to Forbes estimates for a year, liu advertising revenue is about 163 million yuan, a total of 14 enterprises.On the eve of the Beijing Olympic Games in 2008 once unprecedented expansion of its value.
In August 2008, wearing a red small vest of liu resolutely left Beijing Olympic venues, left a surprised to hundreds of millions of Chinese viewers.Liu's business prospects depending on the overshadowed, drawn into the maelstrom of crisis.According to "China economic news" estimate, by liu xiang in 2008 out of the race sponsors market loss of 3 billion yuan, liu's personal business value also lost more than 1 billion yuan.But liu xiang did not collapse, he relies on the power of the media, for out of the race to find absolutely powerful excuse - "save power, to accumulate strength, fight again in 2012."So, liu xiang out of the race crisis once converted all the merchants competing good chance of crisis public relations capacity.
Nike first hit the slogan: "all the dignity of the love game, love in love to win it back, love give everything; love glory, frustrate love sports, love even if it hurt your heart."Aokang group chairman wang zhentao side announced "2009 years and liu xiang will still continue cooperation", a rushed AD overnight, immediately in the television broadcast: "every step is full of challenge, I believe the power of a dream, tomorrow will be better!"Later, liu promoted the businessman achieve peak 17, more than 2008.

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