"Eight daikin law" of holiday sales(7)

Buyer beware: seven wins service in place
Holiday season, Jordan shoes brand staff involved in the sales, more goods, more things, more can not taken in services appear problem, not only resulting in the loss of customers, also will be a disgrace to their brands.
Day this year, the cat also launched "1111 shopping carnival", "double 11" promotion began to zero for the first minute of the day there is a cat more than 10 million people crowded into day.Promotion began only 10 minutes, pay treasure to the total volume of 250 million;37 minutes, pay treasure to total turnover exceeds 1 billion;The 70th minute, pay treasure to total turnover exceeds 2 billion...Parts, because of the great flow user payment appear the phenomenon of congestion, many netizens cannot trade, some shoes clothing brand "nitpick" by netizens.
During the promotion, consumers more is normal phenomenon, we can't use the excuse prevarication personnel less consumers.Holiday promotion you provide considerate service for customers: first of all, to do a good job of "promotion" before.Promotion products, staff, and plan in advance in place;Secondly, to do a good job of "promotion".In view of the special groups to carry out the characteristic service, to ensure the safety of promotion.Third, do a good job after the promotion.After-sales survey activities, establishes the customer file.

"Eight daikin law" of holiday sales(6)

Buyer beware six: integrity operators
Honesty is critical to the success of the promotion and protection.Holiday promotion, best basketall shoes brand must fulfill commitment, "said to do it, not your", can't say a set, do a set, otherwise, will not only directly affect the effect of sales promotion, but also affect the reputation of the brand.If holiday sales to go "cash", only the dishonest certainly left shoes clothing brand is difficult to heal the sequelae.
Good reputation is the key to promote the brand image, lose credibility, and also lose the brand to the survival of the soil.In the holiday promotion to stick to the good faith, can't follow one's inclinations, casually promise, more can't cheat and entrap consumer.As the saying goes: narain, good;Pointing, and your word.The good faith not only achieved the effect of sales promotion, also can increase the credibility of the brand, for the future sales to lay the good foundation.

"Eight daikin law" of holiday sales(5)

Buyer beware: five wins comparative advantage

The market again small best running shoes brand has its own advantages;The size of the market again big brand also faced with limited resources to cope with competition and is stronger than his opponent.This is what shoes clothing brand to consider the reality of the problem in the holiday promotion.Shoes clothing brand, then, how to establish a relative advantage over the holiday period to create power guarantee of winning?Printed heart bird brand summed up three kinds of establishing comparative advantage:

One is in the area of strong brand strength relatively weak market into the dominant promotion resources.Yin heart bird brand festival promotion generally don't go to large shopping malls and large cities busy streets, where for the promotion of the competition is too big, it must use more advertisement investment, or a bigger discount to cover the light of a strong brand, or printed heart bird promotion will be bleak a strong brand.

The second is the promotion resources focus on market segments on a holiday, make print heart bird brand in this market segment more than strong brand promotion resources, partial victory, the victory to victory.National Day in 2012, India heart bird to focus resources on the henan market make holiday sales, lucrative results have been achieved.

3 it is to spend resources more on holiday sales to gain the initiative of link.In the holiday promotion, heart bird doesn't increase the discount rate, also does not advertise, but the energy used in personnel training and the adornment of the shoe store.

"Eight daikin law" of holiday sales(4)

Buyer beware: four wins good surprise


Sun tzu said, "so the good surprise are infinite, the in the heavens and the earth, such as inexhaustible jianghai."Holiday sales should be surprise.At present, the consumers "quota reduction", "crazy discount", lottery, and so on these festival marketing strategies, have seen.Consumers more interested in fancy holidays promotion.


During the Spring Festival this year, the super shoes sports brand to promotion, out of a trick.They launched a NBA star "exclusive war boots shoppe, discount war boots restricted to 10 a day, because of the discounted price is much cheaper than the original price 400 yuan, stores opened in the morning every day, in an instant by 10 combat boots were swept away.


Surprise, however, is not a trick as strange as possible.This year Spring Festival, also play a Hong Kong fashion brand promotion, the store all the mirror cover, customers can't fitting, cannot return, after you have bought goods customers fairly, circulation industry of guangdong province chamber of commerce executive director Huang Wenjie also said, "I don't agree with this kind of practice".

"Eight daikin law" of holiday sales(3)

Buyer beware: three firm faith wins


Shoes clothing brand festival promotion will inevitably cause more fierce market competition, shoes clothing brand must have a lot of confusion.But, no matter how fierce competition, shoes clothing brands have firm faith, like "jingwei reclamation" perseverance to fight to the end.


Any brand in our competition has a very important reason, that is have faith, that is with unwieldy, perseverance, shi don't give up fighting spirit to reach the goal.


New Nike shoes brand was founded in 1972, Nike chose a strong personality and full of offensive brand spokesman Steve in fontaine.But Steve, 1975, during a holiday sales promotion were killed in a car accident, make the Nike brand promotion by setbacks.Nike in crisis, inventory backlog in great quantities, sales and profits decline, Nike began to decline.Nike not discouraged people didn't give up, change the holiday sales promotion strategy, increase advertising investment before holiday, then succeeded, become the largest sports brand in the global sales.

"Eight daikin law" of holiday sales(2)

Buyer beware: "hay come first"


GuYun: "military forces, hay come first".Promotion and product group is a prelude to a promotional work, best running shoes must ensure that reach the designated position.


Before festival promotion there is an important link, is propaganda.Propaganda can not only transfer product information, cause the attention of consumers, also can stimulate the desire of consumers to participate in promotional activities, and achieve sales success.No propaganda promotion is very difficult to attract popularity.Septwolves in this year ahead, "double a" war on weibo "put" price promotion ahead of time, attracted many turn to review.


Holiday sales, in general, the performance of a few days, can be equivalent to a month or even a quarter at ordinary times sales.Some brand promotion price discount strategy, reduce customer shopping cost alone to attract customers, but the price of space is limited, compressing the brand profit this way.So dig into the customer demand, fully prepared to goods is the core and key of holiday sales.At least a week ago the festival deployment of the needed goods, especially commodities, inventory sufficient activity theme, high value goods and accessories products.

"Eight daikin law" of holiday sales(1)

Holiday is the best moment of outbreak of new jordans 2014;Holiday is the best excuse shoes clothes products promotion;Festival is shoes clothing brand to digest inventory, drained, impact sales curve is the best chance to every shoes clothing brand would not easily miss festival this consumer focused release consumption peak flow of passion, even if a bloody and dangerous fierce competition, shoes clothing brand will be squeezed in the holiday promotion road.


"Singles day", "double a" fire ignited by taobao.Sign up for the 2012 "double a" big promotion businessmen has exceeded 1 m, was five times last year.The eu, aokang, bird, bono, widely, such as red dragonfly shoes brands into the "bachelor day" promotion in the camp.


Shoes clothes brand holiday sales promotion, however, is not a "promote" spirit, promotional promotional buyer beware, violates the law will be wasted effort, even in vain, a waste of money.So, what is festival promotion buyer beware?Chinese shoes clothing brand observers Tan Ru summarizes the following eight daikin "law", provide the reference for the shoes clothes brands.


Buyer beware: a well-planned person wins


Perfect sales promotion planning, considering the change of time and space and detail, holiday sales don't blindly.Art of cloud: "the person that seeks after the war first wins".The promotion of battle can't play without preparation.It is reported, on November 11, 2011 at the first minute, there are 3.42 million people instantly into day cat, 55000 orders instantly.Based on the experience, this year nine king of animal husbandry in the electrical business promotion, create the brand "double a" super economical strategy guidance, divided into double tenth one introduction to buyers of money-saving strategies, double tenth a money-saving strategies of senior fans, double tenth a huge fan of money-saving strategies, as well as the exclusive required shopping techniques, etc., make the brand's sales target.


So, how to make a detailed and thorough and effective promotion plan?One is to investigate, fully understand the background and characteristics of holiday;The second is the specific problem specific analysis;Three is to choose the strategy, that is, how to promote?To achieve the purpose of what?Four is arranging a time, place, promotion, executor, promotion policy, completes the promotion of each post job description, job content decomposition training and rewards and punishment system, management form and effect forecast, cost estimates, contingency plans and so on previous work.