Chinese Shoes And Clothing Brand Internationalization Path

In the new century, China's shoes clothing brand internationalization drifting hing road, from international brand OEM production to export foreign trade prevailed;From abroad set up shop in a foreign country, have some overseas consumers to and an international star, output Chinese shoes clothing brand culture, Chinese shoes clow market" of "internationalization" strategy, Chinese shoes clothing brand are striding on the road of internationalization of new, fashionable, make public individual charlothing brands have already abandoned "desperate efforts to grab foreign acter, reveal the brand new culture.No doubt, China's shoes clothing brand "international" quietly changing the nature.

On March 23, Moscow, Russia once accompanied President xi jinping visited peng liyuan is appearance, will cause the extensive concern of the outside world.The first lady visited the international domestic clothing brand, not wearing hermes, Tods, Louis vuitton, for domestic brands, Chinese shoes clothing brand "international" seems to have entered the "peak".
However, throughout the Chinese shoes clothing brand of the overseas market in our country is still not like Nike, dior, chanel, armani, hermes, adidas shoes clothing brand, and so on world domination, when can China shoes clothing brand performance that brilliant "international face"?"International face" red curtainChina is the world's largest shoes clothing manufacture and exporter.Processing capacity in our country the first first, the production capacity first, exports.The ministry of commerce recently, according to data released around the world each year to wear clothes in three parts from China.But China shoes clothing brand consciousness of "internationalization" late, "internationalization" of the road is still at the early stage, Chinese shoes clothing brand observers Tan Ru thinks, shoes clothes "international face" in China is still a heavy "red curtain".1, the lack of international famous brandsWhat represents the Chinese shoes clothing brand "international face"?That is brand.Some people say that a country's economic strength and competitiveness of high and low, in some sense depending on the country's own brand.Although shoes clothing enterprise brand awareness in China, production technology, production capacity, has been with the foundation of birth international brand.But the real international strong brands is not much.2, "international face" is still obscure.Today, Chinese shoes clothing brand also exist, but in our brand and world brand there is a larger gap, embodied in: the quality level is low, brand construction lag behind;Cultural taste is low, the lack of cultural connotation;Positioning is not clear, the market segment does not reach the designated position;The lack of standardized certification, shoes clothing raw materials production technology behind, due to the above reasons, China's shoes clothing brand "international face" is not brilliant smile to the world.It is a pity that "China has a world-class products, but no world-class brand", in the history of Chinese shoes clothes "international face" red LIDS still failed to bring about.3, tackled the red curtainFace shoes clothing market competition is increasingly fierce, the challenge of international brand seeping through Chinese shoes clothing enterprises to "do good for others, began to explore the road of brand, has also emerged a large number of clothing brand shoes.Some brands have preliminary opens up shoes clothes developed regions such as Europe, America, Japan market access.In October 2006, China shoes clothes designer Xie Feng and its brand "giffen" stepped onto the international top design stage - Paris fashion week for the brand, to become China's first truly international brand of shoes clothes designer.Subsequently, belle, anta, peak, bono, li ning shoes clothing companies such as listing, jumped into the torrent of the international capital market, Chinese shoes clothing brand, have raised the "international face" on the corner of a red covering.

Wenzhou shoes industry walk forward in difficult in 2013

In July, the hot sun baked the whole wenzhou, wenzhou economy surging passion burns.Contrary to the hot weather, the situation of wenzhou garment industry cold to freezing point, according to the wenzhou clothing chamber of commerce Zheng Chen love says: "70% of the clothing enterprises in wenzhou are in pain, only 30% of the clothing business days easier."Why is that?Recently, Chinese shoes clothing brand observers Tan Ru to pilot cities "China textile clothing brand center city" - wenzhou garment industry present situation has carried on the exploration.
"Cold winter" approach, is time
After the fall of 2010, always with "merchant family the wenzhou people said," did not understand, thought of the way of doing business, but is the complexity of the business.Again, jump, run, bankruptcy, tore the wenzhou businessmen to the vision of the world, but with a cruel bright-coloured color.
In 2012, wenzhou garment industry giant metersbonwe, semir inventory once again raised the conjecture of the world, shining is the pure light of yesterday, the wind is the reality of the wind, in 2012, wenzhou textile and apparel industry output value only 60 billion yuan, the wenzhou clothing and clothing accessories exports about $1.862 billion.But less than a company in ningbo branch, sinopec zhenhai refining half the business income is 145.757 billion yuan.In 2012, the ZhuangJi coinsurance and negative reports, implicated terrified of enterprise, wenzhou garment industry began to struggle in despair.
On June 19, 2013, semir clothing announcement, proposed in 1.98 billion yuan to 1.98 billion yuan from zhe holding group co., LTD in zhejiang, Yang Herong purchase in zhe longed for is 71% equity, however, refused to believe that market semir vision.Semir shares fell sharply after the resumption of, as of recently, there have been reports that on July 26, 2013 semir clothing's closing price of 20.62 yuan, on May 29, the suspension before the closing price of 24.67 yuan, down by 16.42%.
"This is a big trend, wenzhou clothing industry is more traditional manufacturing, this model condemned the demise of the wenzhou garment industry."Wenzhou JieJie clothing co., LTD., deputy general manager of He Yancan told Chinese shoes clothing brand monitors Tan Ru, JieJie dress is OEM, with novel design, and popularizing fashion circles, but also depends on the upstream face, the peripheral circulation, manufacturing enterprises must be passive.
Wenzhou clothing, has lost the competitive advantage
In the first half of 2013, wenzhou garment enterprises above designated size output fell 1.5% year on year, why?Zheng Chen love analysis says: "wenzhou garment industry is faced with difficulties, mainly three reasons: one is the whole economy downward pressure; the second is the wenzhou clothing industry development is still in the industrial chain of low-end, weak competitiveness of local enterprises, products have no voice; 3 it is manufacturing costs to rise."
Zheng Chen love told Chinese observers Tan Ru shoes clothes brand, at present, the wenzhou clothing industry has lost the industrial chain, human capital advantage, the manufacturing cost advantages, "the transformation and upgrading has reached the point where they do. The custom can take advantage of wenzhou clothing manufacture, also provide product support for the wenzhou clothing takes high-end course. It also became the wenzhou clothing industry change a breakthrough."Zheng Chen love thinks, small-scale, rapid spike, personalized is the wenzhou clothing brand development direction of later.Conch group deputy general manager Huang Ruilong told Chinese shoes clothing brand observers Tan Ru: "wenzhou so a city house prices so high, the cost of living is so high, not high wages stay front-line workers, will lose competitiveness."
Dream of the future, anything is possible
"Wenzhou clothing are never lack of dream, as long as have a dream, we have a bright future."He Yancan as wenzhou top designers design, vision and mind are very forward-looking, she argues, wenzhou is many well-known international brands processing manufacturing and the important base of OEM, wenzhou high-end men's clothing manufacturing leading the industry trend.The current traditional business circle, the great south gate, five horses street, renmin road, fuqian street shop business is struggling, offline clothing business difficult to do, but online, the wenzhou clothing marketing from howitzers era "to a" age span, wenzhou garment industry still move on.
Chinese shoes clothing brand observers Tan Ru in an interview with the famous brand semir, is to catch up with semir to move to a new industrial zone.Semir company chairman Qiu Guang and in an article in the articles of our dreams and future, according to the dream in the front, road in the foot, "sen Ma Meng"."Sen Ma Meng" includes three aspects: one is the unremitting efforts, provides consumers with more high-quality apparel products;2 it is to create famous brand;3 it is through the implementation of multi-brand development strategy, make more platforms, prompting the staff achievements better dream.
Chinese shoes clothing brand observers Tan Ru also interviewed in wenzhou bono, ZhuangJi and other well-known brands, Chinese shoes clothing brand observers Tan Ru learned that although some brand enterprise in wenzhou met create low tide, but these companies are strong to straight up, are struggling to brand the dreams of the future

Li Chen,the banner of love for "Thailand"

These days, shoe brand, is very fire, and this is the result of group brand image spokesperson 15 very fire.15 supervision and inspirational drama starring in 40 sets of love "to love" in eastern TV hit, viewing rocketed up, consumers do not associate it with the day of 15 endorsement by the brand, found in today's industry downturn, Thai brand not only shining, deep connotation.
It is reported, 15 has been recognized as the representative of the "good man", honest, clean, positive and optimistic, he to "dare to love dare hate", "love is the love" love view towards life, in the entertainment industry has formed a good reputation."Love is the best time to meet, walk through together in parallel space."15 treat feelings will be like in the "Beijing love story" of wu DE, devotes herself to compare.The 15 "to love" takes the role of young surgeon "Li Rui" and JinDong play the role of the director of the "LingYuan" clever and fresh, is also a man full of love.Add QuWanTing singing the theme song of "today" rendering, Li Chenai image many audience's heart deeply.


Day tai group is officially hired last July 6, "the Beijing love story" eng. Summer and wu DE star Zhang Xinyi and 15 for the image spokesperson.15 also once said that he will join day Thai brand will love through to the end.It is understood that, shoe-making industry group is the national key leading enterprise, sales across the country, of various terminal and created the nation's first shoes and art research center, the first art website scientific research center and the first shoe shoe companies across the country.Day staff positive, optimistic, upward.At present, the day tiger brand is younger transformation, needs a lead the banner of "love".As day Thai group chairman Jin Zhexin said, 15 in the play role for perseverance and the pursuit of "love", are a common yearning, of the 80 after also coincides with Thai group care culture.


Young has the vigor, where there is love there is power.According to Thai brand said: "in the 15 this image flags, under the lead of the future, Thai brand to consumers love, to love, love deeper more warmth to the society."

Change decide the future of footwear

"This is the best of times, it was the worst of times".

In 2013, the Chinese footwear market cloud deceit in its transformation, the ups and downs, deduce the classic opening of dickens' a tale of two cities.It is reported that li ning, peak, during the first half of 361 degrees, daphne, and other enterprises in the first half of the sales are now falling.Aokang international third quarter financial results, according to the company in the first three quarters of net profit year-on-year decline in 29.88%.Downturn in the footwear market paradox of cloud wave its transformation, heavy inventory increase, the future uncertain.In the face of such situation, what do we do to save the Chinese shoe industry?

Have such a story: a farmer saw a cocoon on cracked a small mouth, a single worm pupa struggling to body struggled out of the small mouth, a few hours passed, no much progress.The old farmer see love, took a pair of scissors and cleft the cocoon carefully.Insect pupae struggled out easily, but its body is shrinking, the body is very small, wings tightly on the body, soon died.Just saw this scene, a biologist, he told the old farmer, insect pupae from the small incision on the cocoon struggle is a metamorphosis, is by squeezing squeezing fluid from the body into its wings, so that it can in the cocoon, turned into a beautiful butterfly, dance.

This story bring footwear enlightenment is, the shoes must be unyielding, struggling, realize the change, the future will spread your wings and fly.

All kinds of news, now at the third plenary session will be China's deepening reform as a turning point.According to yu, chairman of the CPPCC national committee's words: to deepen reform is the need of development, but also the opportunity of development.

"Poor is changed, permanence follows".In this era of change, show in front of the shoe is only two way, one is to maintain the status quo, which gradually be eliminated by times;The second way is to take a bold change, looking for accurate positioning, glow the new vitality.

Wenzhou shoe industry chose to change.Wenzhou shoe industry association executive director Xie Rongfang said: "the city of wenzhou shoe industry in the future will be turned away from traditional shoemaking technology shoemaking, focus on technological breakthroughs and industrial chain extension."At present, the wenzhou shoe industry is further study shoemaking process automation and process optimization.

Guangzhou shoes also chose to change.Of guangdong leather association director wang jianxin, said: "the shoe companies should focus on the future development in the province to build their own brands.""Association is planning to build a leather shoe industry innovation service center of guangdong province, to contribute to the growth of shoe companies in the province."

Quanzhou shoe is on the third change.Taobao quanzhou sports brand building officially opened a few days ago, was seen as the breakthrough point of traditional brand transformation, a shortcut to counter attack and small and medium-sized enterprises (smes).

Micro marketing, science and technology shoes, "turn" wholesale and retail, into electricity, China shoes industry is undergoing a deep change.

Is a kind of power, decided to change the future.

Ten famous news of Chinese shoes industry in 2013(4)

In August
Wenzhou formally founded between chamber of commerce.
On August 30, was founded on wenzhou shoes chamber of commerce, "wenzhou's shoes" means.Forest king shoe industry limited company chairman Yang thing morning was elected President of the chamber of commerce in more than 200 children's shoes and related enterprises to become the first member.Wenzhou is known as "Chinese shoes", children's shoes when peak in the national market in wenzhou has a 70% share, with guangzhou, quanzhou said three big domestic children's shoes manufacturing base.Production of children's shoes enterprises in wenzhou has more than 600, staff more than 100000 people, an annual output value of more than 100 one hundred million yuan.But in recent years, wenzhou's shoes market share is divided, the development of more and more difficult.For starters "wenzhou shoes" regional brand, bulk, wenzhou shoes chamber of commerce was established.
Tan Ru review: once upon a time, wenzhou shoes industry leading the market trend, shining.But in recent years, wenzhou shoes such as rose to parabola high spot has been unable to climb again, the reason is very simple, is wenzhou's shoes brand used to fight alone, serious product homogeneity, the spread of the brand.In depth adjustment, established by the chamber of commerce of wenzhou children's shoes, not only opened up a road of the wenzhou shoes brand new brand, also for the Chinese shoe unity, industry resources sharing for the units.
On September
Belle buy Japanese javed baloch into apparel industry
Announced on August 5, belle's announcement, agreed to pay $93.96 million (hk $733 million) bid for a Japanese women's clothing retailer javed baloch issued and outstanding the total equity of about 31.96%.Javed baloch mainly engaged in the clothing and accessories retail business in Asia, which has 348 stores, only 29 overseas stores in China mainland and Hong Kong.Acquisition javed baloch means that belle into Chinese clothing and accessories market, will use javed baloch channels and influence to expand its footwear brand development in Japan.
Tan Ru review: belle buy javed baloch surface is the pursuit of new profit growth point, but it is helpless.Let belle determined crossover into women's clothing is afraid is in the field of Chinese footwear industry downturn in general performance growth.In the first half of this year, daphne's net profit fell sharply 35.68%, net profit fell 34.78% year-on-year on Saturday.Belle entered the era of low profit growth, slowing belle, speed up the pace of manufacturing, transformation and upgrading, is the right thing to do.
On October
Suzhou building in central China's largest "shoe plate".
Following the belle, east arts shoes shoes are in wanbei suzhou referrals and exported to overseas, in October, hongxing, dragons, etc, on the Banks of melco, xin countries more than 10 national well-known shoe companies start construction one after another, at this point, the biggest "shoe plate" of central China has located shoe companies nearly 100.A few days ago, suzhou municipal party committee and municipal government "about to speed up the central China (suzhou) the opinions of the footwear industry base construction, area planning construction in southwest SuZhouShi economic development zone 20 square kilometers shoemaking industry base, the introduction of domestic and international famous shoes leather, leather, sports leisure and so on the whole production and supporting enterprises.At the same time, the anhui provincial government, the China leather association jointly signed the "China modern footwear industry city - suzhou to build agreement.
Tan Ru review: SuZhouShi adhere to the "city" development concept, to create China's modern footwear industry city, not only boost the local urban and rural construction, and explore a new mode of urbanization.The essence of which is can solve the problem of migrant workers to work.For shoes, shoe factory built in economically underdeveloped areas concentrated in the Midwest, it is can save labor costs, the second is the industrial chain can be extended, 3 it is for the weak industry inject new vitality.
In November
Shoe companies fight a electricity has become a new double tenth avenue
Double tenth purchase, a carnival day day sales exceed 35 billion cats.Under pressure from high inventories, electricity open a new avenue of Chinese shoes industry.Data show that during the day double 11 big cat to promote, daphne women's shoes, belle, red dragonflies and kerma nicole, er kang, zhuo poem, involving interest, camel, YiSiChen, appropriate just to enter the top ten brand to clinch a deal amount.Daphne in double tenth day turnover is about 23 million, has sold about 130000 items.Men's shoes, aokang, er kang camel, red dragonfly, playboy, wood Tomlinson, riches and honour bird, Mr. Ing, belle, smil into the top ten brand to clinch a deal amount.Among them, the camel men's shoes in a double tenth day turnover of more than 100 million.

Ten famous news of Chinese shoes industry in 2013(3)

On may
Electricity be tail goods market 1 discount promotion price and still make money
      In may, the awaken of spring is abundant.Li ning, the original price 199 yuan T-shirt only 19 yuan, Nike sneakers 3 discount...These are the recent major e-commerce sites popular commodity, because discount dynamics, caught the attention of consumers, it also induces more and more websites join them.2013 years later, represented by li ning brand, has publicly hit 2 fold a clearance of promotional banner.In addition to li ning, the brand such as adidas, Nike, have become a major e-commerce sites for the sale of a clearance object.According to the network transmission, dangdang network CEO Mr. Li has personally led the eight investment manager, to shenzhen, quanzhou, touch bottom.He believes that only products are "making money even if 1 fold on a commission basis."
       Comments: behind the ultra low-cost, indicates the Chinese shoe industry is facing a decade's largest inventory pressure.Data show that by the end of may, the textile industry has released 2012 annual report of listed companies have 50, inventory total about 57 billion yuan.Compared with 2011, inventory increase of 3.609 billion yuan, up 6.76% from a year earlier.More sad is that the discount depending on the brand shoes in China only inventory digestion method, electricity time to aim at one of the "tao".
June
"2013 China leather logo brand development report released.
       In June, "2013 dermal mark annual congress and the national leather and fur products distributor conference" was held in guangzhou.During the conference, China leather association issued "China leather logo brand development report 2013.Leather industry in 2012, according to reports, basic implementation running smoothly, but slowed, downward pressure.Dermal mark 2012 enterprise total assets of 86.514 billion yuan, an average assets of 238 million yuan, year-on-year growth of 12.19% a year;Gross output value of 100.165 billion yuan, the average output value 275 million yuan, year-on-year growth of 2.37% a year;Total output of 485 million pairs, the average output of 2.2791 million pairs, year-on-year growth of 2.88%.
     Comments: on the surface, dermal mark enterprises basically achieved steady and rapid development, showed a good ability of survival and development potential.However, from another point of view, is the poor performance of leather industry, its development is far less than China's development speed, at the same time also facing many difficulties and challenges, must cause industry on high alert.

In July
    Mainland baocheng line in article 51
On July 18, dongguan yue yuen footwear products co., LTD. The gate posted a job announcement: "because of production requirements, need to recruit a large number of new workers, please all colleagues involved in the recruitment" media attention.Yue yuen factory is the world's largest footwear ShangBaoCheng industrial co., LTD., a production factory in the mainland of China, in this way to hire is necessity.Yue yuen net margins fell to 2.4% in the first quarter of this year, before yue yuen cut 51 production lines in China.Asia footwear association secretary-general peng li said that from 2003 to 2003, China shoemaking workers wage growth 3.5 times in these ten years, the appreciation of the renminbi over 30%, basic is eating into profits.At present, China's manufacturing has lost, into an unprecedented predicament.
     Comment on: since the financial crisis in 2008, with China's manufacturing costs rising, at present, the southeast Asia footwear has 30% of China's orders.Workers currently mainland coastal areas is about $500 a month, about $300, Indonesia and Vietnam is only about $250.Recruitment difficult has become a reality, the modern Chinese shoe industry employees is precious, shoe companies treat employees, inspire the employee's passion is the way.

Ten famous news of Chinese shoes industry in 2013(2)

February
Supermarket held " Nike" , "Adidas" sale will
2013 Spring Festival, the Carrefour supermarket stores and some supermarkets Paradise began to organize Nike, Adidas and other famous brands of footwear sale will be . Nike, Adidas shoes basically hit six pack, some of the smaller number of broken code you can hit 70% off shoes , a pair of shoes in the sale price of about 500 yuan , much lower than Nike, Adidas store price . Sale will be held in the supermarket are usually second and third tier footwear brand promotions, in 2013 , the domestic footwear brand lost this " patent ." Sale will be held in the supermarket , which is Nike , Adidas and other famous brand channel sinking best comments .
Comments: supermarkets and shopping malls positioning is completely different. Supermarket popular route to go , but the mall is the main battlefield of competing brands . Nike , Adidas and other well-known brands in the supermarket sale will be held in one hand, a description of these "noble " brand is also facing the dilemma of high inventories , one of "sewer " Supermarket exactly what they were looking for ; hand description of second and third tier Chinese footwear market , will be more and more international giants strive for " under a " strategic high ground .
March
Shoes net issue " integrity management proposal"
3.15 World Consumer Rights Day is approaching, footwear shoes net electricity supplier electricity suppliers lions Association joint action , the majority of commercial enterprises to issue the "integrity ( store ) operations Proposal" and called electronic business platform to " integrity and pragmatic " business philosophy , foster consumer acceptance of enterprises, enhance and strengthen the industry 's image and credibility , promoting e-commerce industry sustained, rapid and healthy development. Shishi shoes network and Commerce Association member companies have said resolutely put adulterated, false propaganda , and effectively protect the legitimate rights and interests of consumers, to provide consumers with high quality, safe and reliable products and services to ensure sustainable operational platform .
Comments : There since starting online shopping spending patterns birth , the net purchase of integrity problems will continue experiencing doubts and tests , especially with fishing , counterfeiting , fraud, bad faith trade and other issues directly affecting the online shopping safety of consumers , but also to consumer choice for businesses have become more cautious. How do electronic business platform integrity management ? How strongly protect the interests of consumers, consumer confidence consumer ? It has become a business platform and electricity suppliers must be addressed .

Ten famous news of Chinese shoes industry in 2013(1)

     In 2013, as one of the world's largest producer of footwear exporter in China, the shoe is doomed to be to stall the ups and downs, twists and turns, is destined to be full light, crying: the domestic sports brand of mass destruction, falling profits;Traditional brands into electricity, by leaps and bounds;OEM shoe companies moving out...Stand winter freezing point, in 2013 China's footwear brands observers look back 2013 years later, in 2013 year China shoes industry ten big brand news made the following comments.
In January
Han endorsement camel "outdoor" question
At the beginning of the New Year, the camel outdoor denounce is gigantic endowment invited han endorsement, caused the industry a huge shock wave.
"Camel fierce singled out the world," "hill over there? Or mountain. Actually very boring. However, been to ability is qualified said."Overnight, with the han type pride, so camel brand manifesto seeks the innumerable eyeballs.Han han of graphic weibo in camel ski-wear, outdoor travels, circle the matter once caused extensive concern of the industry, but also attract fang "impact".About the pseudo outdoor, pseudo brand at the same time mapping to the camel.

Review: posters of han in equipment although looks is not well suited to climb at the foot of the snowy mountains, but it is not like online criticism - "such as star endorsements as terrible" poisonous milk powder.Brand choice spokesperson brands have the final say, of course, increase brand awareness is the hard truth, brands and even the entire shoe if afraid of being passive, then we will only lose yourself.

Three choices of chinese shoes sales(4)

Online depth extension
"Double a" war in 2013, the brand merchants to touch down away 35 billion hot temperature at the same time, also found a truth: in the case of physical channels atrophy, electricity is one of the most important shoes clothing brand sewers.Many brands and even began to have a crush on online sales, it was in the offline all the agents' collective opposition.Reason is very simple, if in accordance with the "double ten" the sales price, is bound to upset the entire brand value system, is not only lose money USES, and overdraw the market of the brand.

In front of the collective against agents, unruffled brands, but for the electrical contractor "ZeiXinBuSi".After in-depth research, brands found that electricity is not so beautiful as to imagine: if you choose the way to the price of the online orientation, online than offline low prices, online sales increase, may cause decreases of offline or bypass the interests offline, brands can't profit from incremental deserved;If electricity just clean up the inventory of sewer, but damaging to the brand image, so can't completely rely on electricity.

It is understood that in order to avoid the embarrassment of online are the same as the brand is the different price, some famous brand for the "double a" prepared 1 million pairs of shoes shoes "line", the result is only half the pin out, the rest of the goods do not know I sold out.

In fact, shops rising rents, clerk wages, offline operating costs increase, inventory is still increasing, so, this case, shoes clothing brand?
Wenzhou shoe industry celebrities, and treasure costume co., LTD., vice general manager of He Yancan asserts, in 2014, online depth extension is a breakthrough, Chinese shoes clothing channel changes O2O mode will be popular.Traditional clothing brand of shoes, have certain brand awareness, this advantage electricity emerging brand cannot match.Brand recognition is the basis of consumer trust, this can be from "a" double tenth day of this year sales cat proved, camels, aokang, er kang ranked the top three men's shoes;Camels, daphne and belle ranked the top three shoes shoes;Jack Jones, septwolves, GXG, receive, Ma Kehua fe top the list of men's top five...At the same time, the electricity has changed, not only to the function of the inventory "sewer", has become a new shoes clothing brand operation channel, so that realize the online depth extension, I'm afraid Chinese shoes clothing brand urgently to do.
"Offline experience pickup, online order O2O mode should be the trend."He Yancan believes that O2O will offline business opportunities and Internet together, realize the complementary advantages: the Internet across the region, no boundary, huge amounts of information, the advantage of vast users, can be offline trading desk;Entities shop and convenient for consumer experience, can provide customers with more quality products and services, with rich brand resources.
According to the Chinese shoes clothing brand monitors Tan Ru survey, in the face of the attacks by electricity blast, almost all the well-known Chinese shoes clothing brand has "net" impulsive or are electric, but under store actual controllers, many brands also before electricity, some stores firmly, "just ulterior motives, but those who preach stores will die also however is one eye closed.How is phlogistic can puts it, "online, wings fly together" the integration of channel layout, is the 2014 China shoes clothing brand choice.
         Chinese shoes clothing brand observers predict that in the new situation, to cut leeks, looking for customers, and open the two sessions (competitions, training), looking for a variety of master brainwashed with the customers, make three spell doctrine (policy, spell distribution, spelling a human), with the help of micro letter, weibo marketing can swing to the Chinese shoes clothing brand "haze" after the illusory prosperity.Keep pace with The Times, for those routes, fade out agency system, directly and win-win, grasping quality, heavy cognitive;Actively embrace the Internet, "digest" mobile terminal layout, implement cross-border marketing;Break through the electricity "sewer" function, the realization of transformation O2O fusion, that is the channel of Chinese shoes clothing brand new change, this is the 2014 change the choice of Chinese shoes clothing brand channels.