Ten famous news of Chinese shoes industry in 2013(2)

February
Supermarket held " Nike" , "Adidas" sale will
2013 Spring Festival, the Carrefour supermarket stores and some supermarkets Paradise began to organize Nike, Adidas and other famous brands of footwear sale will be . Nike, Adidas shoes basically hit six pack, some of the smaller number of broken code you can hit 70% off shoes , a pair of shoes in the sale price of about 500 yuan , much lower than Nike, Adidas store price . Sale will be held in the supermarket are usually second and third tier footwear brand promotions, in 2013 , the domestic footwear brand lost this " patent ." Sale will be held in the supermarket , which is Nike , Adidas and other famous brand channel sinking best comments .
Comments: supermarkets and shopping malls positioning is completely different. Supermarket popular route to go , but the mall is the main battlefield of competing brands . Nike , Adidas and other well-known brands in the supermarket sale will be held in one hand, a description of these "noble " brand is also facing the dilemma of high inventories , one of "sewer " Supermarket exactly what they were looking for ; hand description of second and third tier Chinese footwear market , will be more and more international giants strive for " under a " strategic high ground .
March
Shoes net issue " integrity management proposal"
3.15 World Consumer Rights Day is approaching, footwear shoes net electricity supplier electricity suppliers lions Association joint action , the majority of commercial enterprises to issue the "integrity ( store ) operations Proposal" and called electronic business platform to " integrity and pragmatic " business philosophy , foster consumer acceptance of enterprises, enhance and strengthen the industry 's image and credibility , promoting e-commerce industry sustained, rapid and healthy development. Shishi shoes network and Commerce Association member companies have said resolutely put adulterated, false propaganda , and effectively protect the legitimate rights and interests of consumers, to provide consumers with high quality, safe and reliable products and services to ensure sustainable operational platform .
Comments : There since starting online shopping spending patterns birth , the net purchase of integrity problems will continue experiencing doubts and tests , especially with fishing , counterfeiting , fraud, bad faith trade and other issues directly affecting the online shopping safety of consumers , but also to consumer choice for businesses have become more cautious. How do electronic business platform integrity management ? How strongly protect the interests of consumers, consumer confidence consumer ? It has become a business platform and electricity suppliers must be addressed .