Chinese Shoes And Clothing Brand Internationalization Path

In the new century, China's shoes clothing brand internationalization drifting hing road, from international brand OEM production to export foreign trade prevailed;From abroad set up shop in a foreign country, have some overseas consumers to and an international star, output Chinese shoes clothing brand culture, Chinese shoes clow market" of "internationalization" strategy, Chinese shoes clothing brand are striding on the road of internationalization of new, fashionable, make public individual charlothing brands have already abandoned "desperate efforts to grab foreign acter, reveal the brand new culture.No doubt, China's shoes clothing brand "international" quietly changing the nature.

On March 23, Moscow, Russia once accompanied President xi jinping visited peng liyuan is appearance, will cause the extensive concern of the outside world.The first lady visited the international domestic clothing brand, not wearing hermes, Tods, Louis vuitton, for domestic brands, Chinese shoes clothing brand "international" seems to have entered the "peak".
However, throughout the Chinese shoes clothing brand of the overseas market in our country is still not like Nike, dior, chanel, armani, hermes, adidas shoes clothing brand, and so on world domination, when can China shoes clothing brand performance that brilliant "international face"?"International face" red curtainChina is the world's largest shoes clothing manufacture and exporter.Processing capacity in our country the first first, the production capacity first, exports.The ministry of commerce recently, according to data released around the world each year to wear clothes in three parts from China.But China shoes clothing brand consciousness of "internationalization" late, "internationalization" of the road is still at the early stage, Chinese shoes clothing brand observers Tan Ru thinks, shoes clothes "international face" in China is still a heavy "red curtain".1, the lack of international famous brandsWhat represents the Chinese shoes clothing brand "international face"?That is brand.Some people say that a country's economic strength and competitiveness of high and low, in some sense depending on the country's own brand.Although shoes clothing enterprise brand awareness in China, production technology, production capacity, has been with the foundation of birth international brand.But the real international strong brands is not much.2, "international face" is still obscure.Today, Chinese shoes clothing brand also exist, but in our brand and world brand there is a larger gap, embodied in: the quality level is low, brand construction lag behind;Cultural taste is low, the lack of cultural connotation;Positioning is not clear, the market segment does not reach the designated position;The lack of standardized certification, shoes clothing raw materials production technology behind, due to the above reasons, China's shoes clothing brand "international face" is not brilliant smile to the world.It is a pity that "China has a world-class products, but no world-class brand", in the history of Chinese shoes clothes "international face" red LIDS still failed to bring about.3, tackled the red curtainFace shoes clothing market competition is increasingly fierce, the challenge of international brand seeping through Chinese shoes clothing enterprises to "do good for others, began to explore the road of brand, has also emerged a large number of clothing brand shoes.Some brands have preliminary opens up shoes clothes developed regions such as Europe, America, Japan market access.In October 2006, China shoes clothes designer Xie Feng and its brand "giffen" stepped onto the international top design stage - Paris fashion week for the brand, to become China's first truly international brand of shoes clothes designer.Subsequently, belle, anta, peak, bono, li ning shoes clothing companies such as listing, jumped into the torrent of the international capital market, Chinese shoes clothing brand, have raised the "international face" on the corner of a red covering.