Ten famous news of Chinese shoes industry in 2013(1)

     In 2013, as one of the world's largest producer of footwear exporter in China, the shoe is doomed to be to stall the ups and downs, twists and turns, is destined to be full light, crying: the domestic sports brand of mass destruction, falling profits;Traditional brands into electricity, by leaps and bounds;OEM shoe companies moving out...Stand winter freezing point, in 2013 China's footwear brands observers look back 2013 years later, in 2013 year China shoes industry ten big brand news made the following comments.
In January
Han endorsement camel "outdoor" question
At the beginning of the New Year, the camel outdoor denounce is gigantic endowment invited han endorsement, caused the industry a huge shock wave.
"Camel fierce singled out the world," "hill over there? Or mountain. Actually very boring. However, been to ability is qualified said."Overnight, with the han type pride, so camel brand manifesto seeks the innumerable eyeballs.Han han of graphic weibo in camel ski-wear, outdoor travels, circle the matter once caused extensive concern of the industry, but also attract fang "impact".About the pseudo outdoor, pseudo brand at the same time mapping to the camel.

Review: posters of han in equipment although looks is not well suited to climb at the foot of the snowy mountains, but it is not like online criticism - "such as star endorsements as terrible" poisonous milk powder.Brand choice spokesperson brands have the final say, of course, increase brand awareness is the hard truth, brands and even the entire shoe if afraid of being passive, then we will only lose yourself.