Three choices of chinese shoes sales(4)

Online depth extension
"Double a" war in 2013, the brand merchants to touch down away 35 billion hot temperature at the same time, also found a truth: in the case of physical channels atrophy, electricity is one of the most important shoes clothing brand sewers.Many brands and even began to have a crush on online sales, it was in the offline all the agents' collective opposition.Reason is very simple, if in accordance with the "double ten" the sales price, is bound to upset the entire brand value system, is not only lose money USES, and overdraw the market of the brand.

In front of the collective against agents, unruffled brands, but for the electrical contractor "ZeiXinBuSi".After in-depth research, brands found that electricity is not so beautiful as to imagine: if you choose the way to the price of the online orientation, online than offline low prices, online sales increase, may cause decreases of offline or bypass the interests offline, brands can't profit from incremental deserved;If electricity just clean up the inventory of sewer, but damaging to the brand image, so can't completely rely on electricity.

It is understood that in order to avoid the embarrassment of online are the same as the brand is the different price, some famous brand for the "double a" prepared 1 million pairs of shoes shoes "line", the result is only half the pin out, the rest of the goods do not know I sold out.

In fact, shops rising rents, clerk wages, offline operating costs increase, inventory is still increasing, so, this case, shoes clothing brand?
Wenzhou shoe industry celebrities, and treasure costume co., LTD., vice general manager of He Yancan asserts, in 2014, online depth extension is a breakthrough, Chinese shoes clothing channel changes O2O mode will be popular.Traditional clothing brand of shoes, have certain brand awareness, this advantage electricity emerging brand cannot match.Brand recognition is the basis of consumer trust, this can be from "a" double tenth day of this year sales cat proved, camels, aokang, er kang ranked the top three men's shoes;Camels, daphne and belle ranked the top three shoes shoes;Jack Jones, septwolves, GXG, receive, Ma Kehua fe top the list of men's top five...At the same time, the electricity has changed, not only to the function of the inventory "sewer", has become a new shoes clothing brand operation channel, so that realize the online depth extension, I'm afraid Chinese shoes clothing brand urgently to do.
"Offline experience pickup, online order O2O mode should be the trend."He Yancan believes that O2O will offline business opportunities and Internet together, realize the complementary advantages: the Internet across the region, no boundary, huge amounts of information, the advantage of vast users, can be offline trading desk;Entities shop and convenient for consumer experience, can provide customers with more quality products and services, with rich brand resources.
According to the Chinese shoes clothing brand monitors Tan Ru survey, in the face of the attacks by electricity blast, almost all the well-known Chinese shoes clothing brand has "net" impulsive or are electric, but under store actual controllers, many brands also before electricity, some stores firmly, "just ulterior motives, but those who preach stores will die also however is one eye closed.How is phlogistic can puts it, "online, wings fly together" the integration of channel layout, is the 2014 China shoes clothing brand choice.
         Chinese shoes clothing brand observers predict that in the new situation, to cut leeks, looking for customers, and open the two sessions (competitions, training), looking for a variety of master brainwashed with the customers, make three spell doctrine (policy, spell distribution, spelling a human), with the help of micro letter, weibo marketing can swing to the Chinese shoes clothing brand "haze" after the illusory prosperity.Keep pace with The Times, for those routes, fade out agency system, directly and win-win, grasping quality, heavy cognitive;Actively embrace the Internet, "digest" mobile terminal layout, implement cross-border marketing;Break through the electricity "sewer" function, the realization of transformation O2O fusion, that is the channel of Chinese shoes clothing brand new change, this is the 2014 change the choice of Chinese shoes clothing brand channels.