Three choices of chinese shoes sales(3)

Win-win is changed directly
       These two years, Chinese shoes industry, the word "to join" belle is by means of share purchase, solve the problem to join the, daphne blatant move stores rose by 30%.As if, marketing management is the highest level of brand management, has become China's shoes industry is an irreversible trend.
      There is no denying the fact that is "to join" brands "intestinal obstruction", a good way to enhance market competitiveness, but this kind of good method based on win-win condition can be established.In an interview in chengdu China shoes clothing brand observers Tan Ru encountered such a story.
      Q shoes company early years trying to get rid of the shadow agent control terminal, began "to join".Southwest is the largest area, the western population, purchasing power strong, but under the agent system mode, Q shoe company in southwest only more than 1000 annual sales revenue, and the city brand red dragonfly sales may reach $300 million a year, feel ashamed, this let Q of shoes company from these mistakes and decided to retail, marketing center point soldier points, recruiting, through training, formed has rich with the flavor of the Q shoes company marketing team.The outstanding person, southwestern zhang jun was stationed directly.
        Start from scratch, and to cross the agent in southwest region, the influence of zhang jun is not snub, devotedly directly.Zhang jun under the strong support of the company, first dig footwear sales personnel, depending on the talent of southwest market leading full scan, formulated the "cutting marketing" strategy, and then comprehensive search shops, type in the southwestern network layout, and then a shop a shop sales promotion, to grasp the details, not during the day not night fully invested in the stores.A year come down, zhang jun lost a ring, but sales reached $twenty million, bonuses, year-end received salary for 80000 and 80000 Q shoes company and zhang jun were in high spirits.
        In the second year, continued.Zhang jun in southwest has the fame, many brands to dig him, said zhang jun above the value of at least 300000 / year, Q shoe company is too tight to can only put zhang jun as tools of making money.Began to zhang jun to these small laugh, considered a competitive brand.But said much, the heart was constantly moves, zhang jun also gradually felt the injustice.
        Q shoes company certainly know the value of zhang jun, give Zhang Junjia salary every year, and see how much for a percentage of the commission to complete the task.But based on its own profit, and other cities and operated Q cheap shoes company, zhang jun had a "drizzle."Five years later, Q shoe company in southwestern region sales reached one hundred million yuan, zhang jun is for general sales manager, back to headquarters.More than a year later, when zhang jun in the south-west and stores, contract of Yin and Yang is a high rent contract to Q shoes company, a shop is actually paid to the rental contract.This means that the years Q shoes company pay high rents for retail rent shop, zhang jun is "black".Zhang jun yan and go.Q shoe company in southwest sales gradually collapse, returned to the agency system in 2013.
        Why do you want to do contract of Yin and Yang?Can you make directly?A few days ago, zhang jun shoes clothing brand for China watchers Tan Ru confide heart, marketing mode is the trend, must guarantee from the system, the interests of unilateral won't be too long.For retail operators are company employees, do again good also can get some dead salaries and bonuses, not inspire the enthusiasm of staff too much, also do not leave.So if you want to inspire stores staff's work enthusiasm, in addition to the spirit to encourage, also supplies to encourage?Q shoes company to tightly control costs, wages of employees get less, and a rival bid, the team is not stable.But I have to keep people.Since the company does not give, I only have to find a way to myself.Results I are five years of contract, the rent to the company but also slightly better than the actual rent, but lower than the short-term contracts signed the rent now, companies are not cheated.I use the rent price difference bonus, relations, promotion, the result is ideal, sales turned over many times?Company got how much profit?The truth is that.Unfortunately, Q shoes company see the drawbacks of retail business, only make a mountain out of a molehill, result how?End not just keep the "justice" to lose the market.So, shoes clothing brand marketing success, the core of the problem is that I can set up a scientific allocation mechanism, and achieve win-win situation, rather than unilateral huge profits.On the marketing mode, there are no eternal staff, only the interests of the eternal.
According to the forecast zhang jun, game between firms, will break up concentrated outbreak in 2014.Large area the shutters will continue.