Ten famous news of Chinese shoes industry in 2013(3)

On may
Electricity be tail goods market 1 discount promotion price and still make money
      In may, the awaken of spring is abundant.Li ning, the original price 199 yuan T-shirt only 19 yuan, Nike sneakers 3 discount...These are the recent major e-commerce sites popular commodity, because discount dynamics, caught the attention of consumers, it also induces more and more websites join them.2013 years later, represented by li ning brand, has publicly hit 2 fold a clearance of promotional banner.In addition to li ning, the brand such as adidas, Nike, have become a major e-commerce sites for the sale of a clearance object.According to the network transmission, dangdang network CEO Mr. Li has personally led the eight investment manager, to shenzhen, quanzhou, touch bottom.He believes that only products are "making money even if 1 fold on a commission basis."
       Comments: behind the ultra low-cost, indicates the Chinese shoe industry is facing a decade's largest inventory pressure.Data show that by the end of may, the textile industry has released 2012 annual report of listed companies have 50, inventory total about 57 billion yuan.Compared with 2011, inventory increase of 3.609 billion yuan, up 6.76% from a year earlier.More sad is that the discount depending on the brand shoes in China only inventory digestion method, electricity time to aim at one of the "tao".
June
"2013 China leather logo brand development report released.
       In June, "2013 dermal mark annual congress and the national leather and fur products distributor conference" was held in guangzhou.During the conference, China leather association issued "China leather logo brand development report 2013.Leather industry in 2012, according to reports, basic implementation running smoothly, but slowed, downward pressure.Dermal mark 2012 enterprise total assets of 86.514 billion yuan, an average assets of 238 million yuan, year-on-year growth of 12.19% a year;Gross output value of 100.165 billion yuan, the average output value 275 million yuan, year-on-year growth of 2.37% a year;Total output of 485 million pairs, the average output of 2.2791 million pairs, year-on-year growth of 2.88%.
     Comments: on the surface, dermal mark enterprises basically achieved steady and rapid development, showed a good ability of survival and development potential.However, from another point of view, is the poor performance of leather industry, its development is far less than China's development speed, at the same time also facing many difficulties and challenges, must cause industry on high alert.

In July
    Mainland baocheng line in article 51
On July 18, dongguan yue yuen footwear products co., LTD. The gate posted a job announcement: "because of production requirements, need to recruit a large number of new workers, please all colleagues involved in the recruitment" media attention.Yue yuen factory is the world's largest footwear ShangBaoCheng industrial co., LTD., a production factory in the mainland of China, in this way to hire is necessity.Yue yuen net margins fell to 2.4% in the first quarter of this year, before yue yuen cut 51 production lines in China.Asia footwear association secretary-general peng li said that from 2003 to 2003, China shoemaking workers wage growth 3.5 times in these ten years, the appreciation of the renminbi over 30%, basic is eating into profits.At present, China's manufacturing has lost, into an unprecedented predicament.
     Comment on: since the financial crisis in 2008, with China's manufacturing costs rising, at present, the southeast Asia footwear has 30% of China's orders.Workers currently mainland coastal areas is about $500 a month, about $300, Indonesia and Vietnam is only about $250.Recruitment difficult has become a reality, the modern Chinese shoe industry employees is precious, shoe companies treat employees, inspire the employee's passion is the way.