Change decide the future of footwear

"This is the best of times, it was the worst of times".

In 2013, the Chinese footwear market cloud deceit in its transformation, the ups and downs, deduce the classic opening of dickens' a tale of two cities.It is reported that li ning, peak, during the first half of 361 degrees, daphne, and other enterprises in the first half of the sales are now falling.Aokang international third quarter financial results, according to the company in the first three quarters of net profit year-on-year decline in 29.88%.Downturn in the footwear market paradox of cloud wave its transformation, heavy inventory increase, the future uncertain.In the face of such situation, what do we do to save the Chinese shoe industry?

Have such a story: a farmer saw a cocoon on cracked a small mouth, a single worm pupa struggling to body struggled out of the small mouth, a few hours passed, no much progress.The old farmer see love, took a pair of scissors and cleft the cocoon carefully.Insect pupae struggled out easily, but its body is shrinking, the body is very small, wings tightly on the body, soon died.Just saw this scene, a biologist, he told the old farmer, insect pupae from the small incision on the cocoon struggle is a metamorphosis, is by squeezing squeezing fluid from the body into its wings, so that it can in the cocoon, turned into a beautiful butterfly, dance.

This story bring footwear enlightenment is, the shoes must be unyielding, struggling, realize the change, the future will spread your wings and fly.

All kinds of news, now at the third plenary session will be China's deepening reform as a turning point.According to yu, chairman of the CPPCC national committee's words: to deepen reform is the need of development, but also the opportunity of development.

"Poor is changed, permanence follows".In this era of change, show in front of the shoe is only two way, one is to maintain the status quo, which gradually be eliminated by times;The second way is to take a bold change, looking for accurate positioning, glow the new vitality.

Wenzhou shoe industry chose to change.Wenzhou shoe industry association executive director Xie Rongfang said: "the city of wenzhou shoe industry in the future will be turned away from traditional shoemaking technology shoemaking, focus on technological breakthroughs and industrial chain extension."At present, the wenzhou shoe industry is further study shoemaking process automation and process optimization.

Guangzhou shoes also chose to change.Of guangdong leather association director wang jianxin, said: "the shoe companies should focus on the future development in the province to build their own brands.""Association is planning to build a leather shoe industry innovation service center of guangdong province, to contribute to the growth of shoe companies in the province."

Quanzhou shoe is on the third change.Taobao quanzhou sports brand building officially opened a few days ago, was seen as the breakthrough point of traditional brand transformation, a shortcut to counter attack and small and medium-sized enterprises (smes).

Micro marketing, science and technology shoes, "turn" wholesale and retail, into electricity, China shoes industry is undergoing a deep change.

Is a kind of power, decided to change the future.