Wenzhou shoes industry walk forward in difficult in 2013

In July, the hot sun baked the whole wenzhou, wenzhou economy surging passion burns.Contrary to the hot weather, the situation of wenzhou garment industry cold to freezing point, according to the wenzhou clothing chamber of commerce Zheng Chen love says: "70% of the clothing enterprises in wenzhou are in pain, only 30% of the clothing business days easier."Why is that?Recently, Chinese shoes clothing brand observers Tan Ru to pilot cities "China textile clothing brand center city" - wenzhou garment industry present situation has carried on the exploration.
"Cold winter" approach, is time
After the fall of 2010, always with "merchant family the wenzhou people said," did not understand, thought of the way of doing business, but is the complexity of the business.Again, jump, run, bankruptcy, tore the wenzhou businessmen to the vision of the world, but with a cruel bright-coloured color.
In 2012, wenzhou garment industry giant metersbonwe, semir inventory once again raised the conjecture of the world, shining is the pure light of yesterday, the wind is the reality of the wind, in 2012, wenzhou textile and apparel industry output value only 60 billion yuan, the wenzhou clothing and clothing accessories exports about $1.862 billion.But less than a company in ningbo branch, sinopec zhenhai refining half the business income is 145.757 billion yuan.In 2012, the ZhuangJi coinsurance and negative reports, implicated terrified of enterprise, wenzhou garment industry began to struggle in despair.
On June 19, 2013, semir clothing announcement, proposed in 1.98 billion yuan to 1.98 billion yuan from zhe holding group co., LTD in zhejiang, Yang Herong purchase in zhe longed for is 71% equity, however, refused to believe that market semir vision.Semir shares fell sharply after the resumption of, as of recently, there have been reports that on July 26, 2013 semir clothing's closing price of 20.62 yuan, on May 29, the suspension before the closing price of 24.67 yuan, down by 16.42%.
"This is a big trend, wenzhou clothing industry is more traditional manufacturing, this model condemned the demise of the wenzhou garment industry."Wenzhou JieJie clothing co., LTD., deputy general manager of He Yancan told Chinese shoes clothing brand monitors Tan Ru, JieJie dress is OEM, with novel design, and popularizing fashion circles, but also depends on the upstream face, the peripheral circulation, manufacturing enterprises must be passive.
Wenzhou clothing, has lost the competitive advantage
In the first half of 2013, wenzhou garment enterprises above designated size output fell 1.5% year on year, why?Zheng Chen love analysis says: "wenzhou garment industry is faced with difficulties, mainly three reasons: one is the whole economy downward pressure; the second is the wenzhou clothing industry development is still in the industrial chain of low-end, weak competitiveness of local enterprises, products have no voice; 3 it is manufacturing costs to rise."
Zheng Chen love told Chinese observers Tan Ru shoes clothes brand, at present, the wenzhou clothing industry has lost the industrial chain, human capital advantage, the manufacturing cost advantages, "the transformation and upgrading has reached the point where they do. The custom can take advantage of wenzhou clothing manufacture, also provide product support for the wenzhou clothing takes high-end course. It also became the wenzhou clothing industry change a breakthrough."Zheng Chen love thinks, small-scale, rapid spike, personalized is the wenzhou clothing brand development direction of later.Conch group deputy general manager Huang Ruilong told Chinese shoes clothing brand observers Tan Ru: "wenzhou so a city house prices so high, the cost of living is so high, not high wages stay front-line workers, will lose competitiveness."
Dream of the future, anything is possible
"Wenzhou clothing are never lack of dream, as long as have a dream, we have a bright future."He Yancan as wenzhou top designers design, vision and mind are very forward-looking, she argues, wenzhou is many well-known international brands processing manufacturing and the important base of OEM, wenzhou high-end men's clothing manufacturing leading the industry trend.The current traditional business circle, the great south gate, five horses street, renmin road, fuqian street shop business is struggling, offline clothing business difficult to do, but online, the wenzhou clothing marketing from howitzers era "to a" age span, wenzhou garment industry still move on.
Chinese shoes clothing brand observers Tan Ru in an interview with the famous brand semir, is to catch up with semir to move to a new industrial zone.Semir company chairman Qiu Guang and in an article in the articles of our dreams and future, according to the dream in the front, road in the foot, "sen Ma Meng"."Sen Ma Meng" includes three aspects: one is the unremitting efforts, provides consumers with more high-quality apparel products;2 it is to create famous brand;3 it is through the implementation of multi-brand development strategy, make more platforms, prompting the staff achievements better dream.
Chinese shoes clothing brand observers Tan Ru also interviewed in wenzhou bono, ZhuangJi and other well-known brands, Chinese shoes clothing brand observers Tan Ru learned that although some brand enterprise in wenzhou met create low tide, but these companies are strong to straight up, are struggling to brand the dreams of the future